My aim is to be able to create pictures of beauty and with that, all my shoots are very relaxed and fun events. I am able to give direction, but at the same time I enjoy capturing spontaneity as this is what gives pictures life.
I want to capture what humanizes us, what makes us naturally beautiful. The "Moment". I like to keep things as organic as possible. I don't bring a ton of equipment or a huge fancy camera. I like to use different cameras a lot, ranging from Canon, to Bronica, digital to film. I believe that its not the camera but the person taking the pictures, as well the model, who has his/her important role as well. I like shooting in "Environments" as opposed to Studios, or more arranged scenes. Meaning, a lot of the shoots I've done at peoples apartments, bars, rooftops, etc.
I'm looking to collaborate with people who share similar passion be it from a modelling, makeup or stylist background.
Check out cargo collective.com/jeffcroghan for more of my work