MARTHE AIMÉ arose from a desire to rethink the up-market textile accessoirie by creating new clothing codes.
The symbolic accessory of the brand is the «col» (collar) which, trivialized on clothes, parts from it and invents to become the inescapable element of the wardrobes.
It completes all kind of dresses, and plays with overlappings to flatter the rising looks, accomodes romantic styles, evenings, «business class» or urban...
Around the declensions of collars we create other models such as jewels, cuffs, gaiters...
MARTHE AIMÉ defines its universe in a free spirit of creation which refers to no fashion trends, but is inspired by the timeless elegance. Its cups borrowed from various periods of time binds the past and the present, in a modern neo-classic spirit.
MARTHE AIMÉ creates long-lasting lines.
Its philosophy: « a model worn today must be able to be it so tomorrow.»
For it, the quality outdoes, the choice of tissues is rigorous quite as the manufacture, which is French.
To answer the desire to distance itself, some series are limited in term of colours, materials, tendencies, this assures a perpetual creative renewal.
In this artistic method, the «Elite» collection is only constituted by unique models sewn, embroidered, or hand painted.