kikaPaprika did not begin as a clothing company. First and foremost, kikaPaprika began as an idea for a company that would empower women to use their gifts and talents for financial freedom and personal success.
While forging a highly successful career in direct sales over nearly two decades, kikaPaprika founder Kim Shaw was ready for a new challenge. She used her extensive business background and research skills to develop an original idea that would serve a need in the marketplace. A simple question, "What do you love to wear?", turned out to be the magic question in a friend’s email that had been sent to a large group of women across the country. The answers that poured in were unanimous and sparked the product idea for her business concept, "Soft, comfortable clothing, that is stylish and unique." And kikaPaprika was born.