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Last activity: Apr 01, 2014
Joined: Jul 29, 2009


HEMYCA

Female
London, England, United Kingdom
www.hemyca.com

Mayhem #1310754
Clothing Designer


MM URL: http://www.modelmayhem.com/hem007

About me
HEMYCA is a luxury womenswear label based in Chelsea, London. Co-founders Helen Clinch and Myra Nigris met while studying at the London College of Fashion and ever since have been devoted to the art of luxury fashion design; a tradition passed down through family generations, as Helen’s family worked in Saville Row while Myra’s family from their atelier in Italy, dressed the most glamorous women and men of the 1950’s era.

In February 2007, after spending a few years training with designers Roland Mouret and Ben de Lisi, Helen and Myra launched the HEMYCA brand with a vision to create a globally recognised brand synonymous with luxury and quality.
HEMYCA’s vision of timeless, elegant and modern luxury is evident in their collections. Structural silhouettes that mould and shape the body are created through complex cutting, precision tailoring with exceptional detailing and a distinctive edge. HEMYCA’s designs cut a powerful yet ultra-feminine silhouette in luxury fabrics. HEMYCA is fascinated by the struggle between darkness and light and inspired by historical female icons; both these themes are vividly explored throughout their collections with a strong focus on creating expressive and functional clothing for dynamic, confident women.

HEMYCA has dressed a number of fashion icons including: Dame Kelly Holmes, Paula Radcliffe, Sally Hawkins, Sophie Ellis Bextor, Livia Firth, Lisa Snowdon and Cheryl Cole.

The brand’s ready to wear line is stocked internationally in the UK, Europe, and Hong Kong and is now available online. HEMYCA Atelier and Bridal is available made-to-measure by appointment at the HEMYCA studio in London.

In 2008 Vogue declares HEMYCA as “One of fashion’s finest up-and-coming designers,” Elle showcase HEMYCA in their round up report, while the Daily Telegraph pronounces HEMYCA as “the UK’s most sought after new designer”.

In 2009 HEMYCA show during Prêt-a-Porter at Paris Fashion Week. The success nets an invite to show AW09 at Nolcha during New York Fashion Week.

In June 2010 HEMYCA designs spread past the couture world as Sony commissions them to create a print which was subsequently used on the SONY iPod Sk8 Dock Product.

In May 2011 Fashion Press Week awards HEMYCA “the brightest and most directional fashion brand in the UK”.

In September 2011, HEMYCA is selected to create a luxurious limited edition velvet handbag for Age UK; 100% of profits went to support the charity.

In September 2011 HEMYCA showcase their S/S12 collection alongside Alexander McQueen, Galliano, Burberry, Paul Smith, Sonia Rykiel, and Giles as part of the international Campaign for Wool by Woolmark.

In 2012 HEMYCA are working with i-D magazine to showcase modern sustainable fashion.

In 2013 British Fashion Council selects HEMYCA for the 2nd season at the Exhibition.

In 2013 HEMYCA sponsored by Grosvenor Estates for LFW Presentation.

In 2013 HEMYCA selected as 1 of 10 international designers by Elephant Family Charity for major international arts project working with HRH Prince of Wales for an event at Clarence House.

In 2013 HEMYCA collaborates with leading 3D Augmented Reality company on cutting edge fashion technologies.


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