Talent is not enough to take an individual to the heights of success; it takes a solid foundation and commitment, two effects that Maico Jimenez knows very well.
Born September 22, 1976 in Ponce, Puerto Rico Maico and family moved to New York and settled in the Bronx, when he was very young. It was in this environment that Maico first discovered his creative potential; something that served as an escape from his intense surroundings.
In high school, Maico Jimenez majored in video engineering, and continued to pursue it and further his education at The Borough of Manhattan Community College. While majoring in Corporate Cable Communication and eager to enter the real world he aggressively hunted down leads and eventually landed his first big break working as an intern on an independent movie called "Use Your Head". The wheels started to roll after that, landing him jobs in all various areas of the film industry. He worked as a Production Assistant on music videos such as Jay-Z's "Dead Presidents" and Mariah Carey's "Fantasy" as well as commercials for Nike and Zest to name a few. He spent a portion of his time working with Director Spike Lee on projects such as "He Got Game" and "Four Little Girls".
Film is not Maico Jimenez’ only creative outlet, always interested in fashion design he decided to pursue opportunities in the fashion industry with the same determination he applied in the film industry. It wasn’t long before he found his opening. Maico was fortunate to embark on his mission into the fashion world at an opportune time; little did he know he was soon to find himself at the ground floor of a burgeoning industry. But, remember, Maico has always been a very dedicated individual which is the only way one would be afforded the opportunity of studying under the tutelage of an industry giant such as the famed fashion designer of his own namesake label, Willie Esco. Mr. Jimenez used his considerable guerilla-marketing techniques learned during his days promoting clubs before he was even old enough to get into them, to promote the brand, combined with his talents in film and art, Maico helped build a $30 million dollar company, which went on to become a household name.
Mr. Jimenez never left the world of film behind and continued working for New York Production Services, responsible for all of Macy's commercials. He eventually embarked on his own projects and directed a few low budget videos; amongst them was "Borinquen" from artist Xio, as well as videos for the Latin House group MOSA, which also included a yearlong documentary project filming the groups, rise to fame. He also managed the groups day-to-day business, which helped them to sign to a prominent record label called Urban Box Office.
In 2006, Don Maico once again joined forces with Willie Esco, and a new fashion brand by the name of Blanco Label was created. He took on a more prominent role in the designing of the brand as well as facilitating celebrity endorsements and product placement marketing on TV and the big screen, Blanco Label grew to be a known brand in the Latino market. Currently, Maico is developing a new brand called D51, which is already creating a buzz in the fashion circles of the New York fashion scene. He also serves as creative partner with his younger brother in his new venture called Nez Concepts & Designs, combining each others design expertise in creating a new line of watches for the market. Like we said, it takes a solid foundation and commitment to get ahead, add creativity and versatility to the mix, and Don Maico Jimenez is your go to man.