Alex Efimoff

Photographer Male Wellington, Wellington, New Zealand My MM URL:
Mayhem # 2180761

About Me

Richard Avedon, one of the photographers Alex admires the most, once described art as “about control, the encounter between control and uncontrollable.” It is an adage that Alex subscribes too in his own work, most recently seen in his well received portraiture series (and the first personal exhibition of his work). He is inspired in his work by Avedon but also by Annie Leibovitz and Herb Ritz, photographers who revolutionized photographic portraiture as an art form and brought it to mainstream public attention in the 1980s and 1990s.

“For me,” says Alex, “photography is an artistic statement. I want to be able to translate a narrative through the image itself. Each image should speak for itself and not require a word of explanation. The point is to show the essence of the subject, through personality, and the use of light and angle, perhaps in a way that they have never seen themselves before. I create a few different versions of each shot and then choose the one I feel a connection with.”

Photography also offers Alex a way to give back to the community. He has already started donating his work to charities and encouraging them to sell the images to fund raise. In this way, he hopes to build bridges between the local arts scene and the non-profit community. “For me, creating the image is not the end goal but a single step to help ensure my work is useful,” he says. “Art might have a practical purpose and even another life, and not just be admired from affair in galleries or in books.”


Worked with Stephen Fry, Farry's menswear, Jewellery on Cuba, Express magazine, The Capital Times, Writer Andrew Scott Cooper, Royal New Zealand Ballet dancer Loughlan Prior and others


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