iColour resort wear by Gupri was created to serve the high demand of luxury resort wear within a market which lacks edge and creativity. Gupri designs each piece with an obsession of detail and embroidery, utilizing some of the world’s finest fabrics, natural materials and gems. iColour resort wear epitomizes style, craftsmanship, quality refinement and exclusivity. The garments appeal is not restricted to the overall appeal, yet to the overall construction from seams, hems and embroidery to create the finest couture piece.
The creative mind behind the label; iColour reflects Gupri’s lifelong passion for the couture industry and her lifelong passion for fashion. Her dream has been to create a authentic resort wear label to assist any female to set herself apart in a crowd. You will not find stereotypical resort wear patterns of bright Hawaiian prints, florals, and bright wasabi greens here. With much influence from her Indian heritage, the designs allow her to bring in the idea of experimentalism – fine detailing with heritage materials, the use of embroidery for textural enhancements and the crafty use of silhouettes that are functional yet feminine.
Gupri takes pride in cutting every piece in the Couture collection. With constant supervision at every evolving stage of production and experimentation, Gupri gives the Couture line the approval seal of quality. Known for her wild fashion sensibility, she believes in quality not quantity; focusing on fine detail and craftsmanship.