contra / asset is established in Melbourne in early 2011 by Karn
Kulla-Ark, a graduate from RMIT with a bachelor of design.

contra / asset offers contemporary menswear that fuses long standing
tailoring techniques with experimental design concepts and ideas.

it is for the modern man, who wants something a little bit different,
a slight shift, an unusual angle. Marching in with an alternative
approach to something old and respected, contra / asset stirs the
orders, pushes the boundaries and presents you with a fresh eye to
re-appreciate what you've already known and love, but just a little
bit different.

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