I started as a sports/ editorial/ lifestyle shooter that ended up working for a clothing company. (cut my teeth shooting for mountain bike magazines)
It's a clothing company start up in SF called Betabrand that releases new clothing and inventions every week. Far from typical, Betabrand is more like a cross between fashion meets web 2.0/ blog. Our shoots have more of a lifestyle approach, mixed with fun. I'm always on the look out for models for shoots.
I'm not adverse to shooting straight fashion either, and being a former comic book geek am interested in doing some Cosplay/ fantasy collaborations.