GRACE is a high-end clothing startup company by Vivek Shah that has four dresses already produced and ready to start distribution. The dresses produced are elegant evening gowns that will initially be worn by celebrities at various events in Hollywood. Some of our key competitors are Cavalli, BCBG, Valentino, and Lanvin amongst many others. GRACE was conceptualized a year ago with the concept of creating high-end evening gowns that are not just simply beautiful but also with the pragmatic theory of the body's chakras. We expect a high sales demand for our high end designs. The Fall/Winter 2012 collection consists of 12 cocktail/evening dresses.