Praia is about freedom, creating and living an abundant lifestyle… experiencing life to the fullest. Praia promotes taking risks, making commitments to who you are, freedom of expression, choice, travel, good friends, adrenaline, adventure, sex, love, and possibilities. We represent those who truly live, love, learn, and experience every single, breathing, moment in this life. Praia’s first year apparel line is inspired by the island Florianopolis in Brazil. It includes mens, womens, and childrens offerings based on the lifestyle, philosophy, concepts, locations, ideas, and events of/in Florianopolis.
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