HERAWAN is a London based contemporary menswear label that explores the edge between creativity and subtlety in everyday menswear.
Designer Hera Wan completed her BA in Fashion Design and Technology Menswear at London College of Fashion in 2012 and is pursuing her MA in menswear degree in London. During her BA study, she worked at the Amsterdam based fashion house of 'Viktor & Rolf' as a menswear design assistant for three months. With a curiosity driven mind and a lifelong passion for fashion, she decided to explore the realms of aesthetics through fashion design.
Hera believes that ongoing dedication and inquisitive imagination are the fundamentals of design. Eruption of colours, noise, emotions and when cultures of different kinds clash and connect is what inspires Hera to create and design.
Specialized in menswear gives Hera a great opportunity to test the boundary between traditional masculinity and her eccentric perception and aesthetics of masculinity. Capturing the harmony of colour, prints, and fine details, HERAWAN showcases the elements of distinction and unexpected blitheness throughout its designs.
HERAWAN 2012 Autumn Winter menswear collection 'Muted Adolescence' is inspired by the innocence and subtle suppression of childhood in the early 1900s. The collection featured attentively screen printed spots, muted colour digital printed argyle pattern and unconventional application of straps and ribbons. The collection is tied together and elevated by the colour combinations and childlike proportion.