Man, Woman and Child...a beautiful story was penned down way back in the 'garden city’ by Viney & Vinod K Kapoor…..Dheiraj Kapoor.
Baby boy was born
Born in Bangalore, India, on October 25, Dheiraj Kapoor was brought up in the city where people are culturally oriented.
Growing up days
Growing up in this environment exposed him to art, architecture and theatre. This combined with an ardent interest in cinema, Dheiraj identified the various genre of human mind, thought and style. He studied in schools like Sophia, Sindhi, St. Fatima & St. Stracey Memorial High School where he came across students from multiple cultural milieu. This nurtured and consolidated his growing up years to look at life on a much broader canvas encouraging him to unfathom the unknown to establish his vision.
Step into professional life
In his early 20s Dheiraj decided to deviate from the established family retail business and gird up the loins to prove himself. The urge was to get on to and earn a name for himself.
At the tender age of 21 it was his latent entrepreneurial streak that challenged him to start LIMELIGHT with his dear friend Mahesh Kishen. Though a true fresher in the business of Advertising and Production it did not hold back the duo to learn and master the business skills. In the next 3 years the Company under their leadership went to all lengths and in no time gained a name to reckon with in the Advertising fraternity.
That was not enough.. The Herculean task was deftly taken up by plunging to explore further!!! 2004… LIMELIGHT being shifted to the city of dreams to make a mark amongst the giants in the business. Since then there's no looking back…with a great sense of pride, today the company is one of the desired names in the industry. From then till now, the duo has diversified their business portfolio into couple of more verticals, which are independent profit centres.
Life on the fast track
Fit as a fiddle he is, DK always enjoys being on the move… from driving on city roads to participating in rallies, he finds it exhilarating to be behind the wheels. His passion for bikes goes way back into his early teens. He aspires to own a Harley Davidson someday. Being an avid traveller he loves adventurous trips, mingling with the varied cultures and people. One of his favourites is to fly to different continents. And life really doesn’t stop there…DK wishes to soar high someday in his own jet!
His ‘never give up' attitude and personality inspires him to take up the gauntlet. His dynamic personality is unique. On one hand he is the hardcore business honcho who cracks deals with ease and confidence and on the other hand he is the Good Samaritan.
He spends a fortune to customize his car ‘Black Beauty' (as he calls it lovingly!) décor to the jazzed up music system and the works. On the other hand he never thinks twice or questions a handicapped individual on the road to finance him for his treatments. The humane and compassionate angle of DK (as commonly known amongst friends) is a gift from the Almighty. His benevolent nature drives him to visit orphanage on every festive occasion and his parents’ birthdays. The child in him still manifests itself through the playful and the mischief smile when he interacts with children.
An admirable Crichton, his love and passion are acting, dance & dialogue deliveries. Every stride he takes swings with life and entertainment; every performance of his is a visual appeal. Certain talent comes naturally to him, but DK feels life is all about learning. He takes lessons to horn his in-born skills further.
His zeal and dynamism makes him a true human… A fidus Achates and the Adonis, the words that aptly describe him are love, passion and compassion…