ELMADAWY New York is the latest couture line from Egyptian designer ElMaadawy. Innovative and daring, his collections are sexy, modern and colorful. His creative edge was the mainstay in the Tunisian designer Soucha collections for almost a decade and it is evident that his powerful and sensual creations will be an influence on the world of couture for many years to come.
Originally specializing in accessory design, ElMaadawy achieved experience and exposure on the international circuit with Cairo's Soucha Fashion House. His alluring designs were perfect for the culturally rich and diverse Middle East and North Africa regions. His lines for Soucha have been innovative and edgy and he has a unique gift of being able to create couture and ready to wear which is both empowering and enticing. In 2012 ElMaadawy's creative confidence grew with the launch of his signature brand Titus. With Titus, ElMaadawy continued his fearless drive in moving the fashion industry forward with passion and vitality.
ElMaadawy's influences are bold and romantic with earlier collections themed on gladiators, vampires, desert queens and Arabian nights - all speaking of strength and passion. The spirit of the desert, seemingly inexpressible in words, was realized and captured through the medium of dark sensuous fabrics and impossibly graceful arabesque creations.
Embracing the essence of maturity and sophistication, he launches ELMADAWY New York in celebration of his rich heritage and honoring his strong ancestral legacy. His inspiration for the spring/summer 2015 collections for ELMADAWY New York uniquely blend the glamorous mystery of Middle Eastern cultures with a fresh, modern spin to create a seductive fusion of rich designs and creations.
With the unveiling of his 2015 collections, ElMaadawy begins a new chapter in his career as he launches his new website to introduce the fashion world to the very feminine and exotic world of ELMADAWY New York.