I have been designing for the past 10 years and have finally been able to launch my own company. My focus is for the contemporary woman but nothing boring. I am the anti Jcrew and Banana Republic. I design with the sophisticated "hipster" in mind. Although I struggle with that word I know if I use it people will better understand my vision. My customer still likes to stand out in a crowd while at the same time looking a tad bit more sophisticated. No bare midriffs. No more scantily clad evenings. We know that being fully dressed demands respect so let us dress accordingly while still making heads turn.