Daniela Reiser is the sole designer under the label 47th Parallel North. Being torn between two countries (Switzerland and Canada) all her life has enriched her designs to become a global emersion of tradition and modern style.
Daniela has travelled the world as a flight attendant, graduated from business school, studied to become a yoga teacher and persued her dream of acting before completely submerging all her knowledge and talents into fashion design.
Her traditional upbringing in Europe had influenced her early years with practical sewing, knitting, fabric manipulations and more, combined with a future in business has now evolved into an extensive knowledge and passion for research, trends and beauty.
Having the influences of two countries and cultures has been the driving force behind her creations. The company’s name, “47th Parallel North” has been the connector of the two worlds, since the 47th parallel runs through Canada as well as Switzerland. The number 47 represents strong attributes that are imperative to her designs and company, such as productivity, endurance, determination, discipline, honesty, integrity, passion and drive.