Irawaty Sarah graduated from RMIT (Royal Melbourne Institute of Technology) in 1997, majoring in Illustrative Photography. Soon after she established LAUTBIRU PHOTOGRAPHY and started a career in commercial photography. Advertising agencies and lifestyle magazines quickly noticed the clean, elegant pictures, which are distinctive to her style of photography.
Her work was featured in a number of advertising campaign and publications such as Cosmopolitan Indonesia, Popular Magazine & the contemporary but short-lived magazine Neo. Amid her busy schedule she managed to become photo editor for djakarta! magazine, a position she nurtured for a year while also continuing her commercial work with LAUTBIRU PHOTOGRAPHY.
Nowadays her editorial work is regularly featured in magazines such as ps: , Female, Eve & Ultimate. Her advertising work includes major campaigns for big brands such as Citibank, Bank Mandiri, Pepsodent, StarMild, Danone, Epson, etc to name a few.