Cleche Allure

Selena Rollins Makeup Artist/ Owner of Studio C.l.e.c.h.e. Allure Hair and Makeup Studio

I began my career in the beauty field working as a freelance makeup artist at Marshall Fields now Macys at Chicago Water Tower place back in 2000. Seeing that the choices for shades of foundation for women of color were very scarce, I began researching different chemist and laid the ground work for my own makeup line. In November 2001, C.L.E.C.H.E., which stands for: Coloring Lips Eyes Cheeks Highlighting Everything, was established. The Cosmetic line offered a wide variety of shades for women of color.  I rented out a booth at a Chicago South side salon and retailed my line offering services as Eyebrow Waxing and Eyelash Extensions along with discounted Makeovers and Custom Blend Foundations to familiarize my clients with my products.  In the summer of 2002, I teamed up with Chicago Fashion Photographers Parrish Lewis and Richard Flood and sponsered Fashion Shows which featured Chicago's top black fashion models from various agencies as Ford, Elite, Aria and Arlene Wilson just to name a few. I used my product line on these models and begain gaining much popularity in the Chicago Black Fashion industry. I continued working on photoshoots and fashion shows over the years and in May of 2006, I opened Studio c.l.e.c.h.e. Allure, Englewoods first exclusive Hair and Makeup Studio. Over the years I've had the oppritunity to work with a number of Chicago industry hair stylist, makeup artist, photographers, film directors, music video producers, radio personalities and celebrities. Studio c.l.e.c.h.e. Allure offers a wide range of Services- healthy hair care, locs and twists, custom wig making, lacefront wigs and much more. Not to mention our full makeup studio. We have over 10 years of industry experience under our belt so there is no need to look any further! We look forward to meeting you.

**** ALL of the models below are wearing products from my cosmetics line C.l.e.c.h.e Cosmetics****