Rob Riches

London born athlete and celebrity fitness model, Rob Riches, is a man of unique diversity and multi-talents. Since winning his first fitness competition at 21, he has since won a multitude of international competitions, including “Fitness Britain”, “London Middleweight Champion”, “Heart of England Champion”, and titles such as “America’s Best Body”, “Pro Fitness Model” and “Musclemania World Champion”.

While working tirelessly on developing his body, competing Internationally and qualifying as a certified trainer he also found time to exercise his mind, gaining a degree in Film Production which he promptly utilized to create fitness DVD’s, and has since produced several big titles, including a promotional DVD showcasing Europe’s finest athletes, and one for Clark Bartram – America’s Most Trusted Fitness Professional, titled; “How to be a Fitness Model”, not to mention a wealth of Rob’s own personal fitness and lifestyle DVD’s.

Since arriving in the US, Rob has been in enormous demand as a model in a slew of magazines and as a trainer duplicating his successful career in the UK where he worked as a celebrity fitness trainer, coaching actors, sportsmen, and TV personalities. The move stateside to California did no harm to Rob’s momentum, as he directed and hosted for a mini-series on bodybuilding.com working alongside actor/comedian, Ron Lester, which led to him receiving the converted “Trainer of The Month award” for August ’08.

As one of the top sponsored athletes with LA Muscle, Europe’s largest sports and supplement company, Rob is an advanced, certified Personal Trainer  and considered THE “go to man” to help models and athletes prepare for photo shoots and competition. He is constantly asked to endorse sports products and writes as a nutrition expert for a number of companies, including “The Artists Forum”, “Luxury Health & Beauty”, and moderates his own fitness forum on lamuscle.com. Rob’s respect and popularity in the fitness industry has earned him to be the face and body of a top European nutritional product - Norateen Hollywood Body.

Represented by one of the Worlds top Sports and Modeling Agencies – Sports Unlimited, and photographed by some of the worlds top celebrity and physique photographers, including Blake Little, Giuliano Bekor, and Jason Ellis, Rob’s been featured in many top fitness publications including Muscle & Fitness, Exercise & Health, and Men’s Health.

As a lifelong sports enthusiast, Rob loves pushing both machine and body to the limit, and has been involved in a number of competitive sports from a young age including track and field, mountain biking, skating, windsurfing, snowboarding, and motor sport. At 17, Rob found himself at a pivotal point in his life when offered a career in Formula Car racing after years of track work, but his passion for fitness was already a key factor in his life, and so decided to pursue down the track of sports over machine.

Ironically, It was a Mountain Biking accident that left him with a broken shoulder during his teens that led him to developing his strength and his body after taking an interest in how the body repaired itself and responded to stress, and rapidly got hooked at a local body building gym where he transformed his body within a only a few years.

Soon after moving stateside to California, Rob went back to his roots and utilized his studies in film and video production to be the executive producer on a new fitness channel called LA Muscle TV, in which he also hosts a weekly, studio-based chat show in Beverly Hills, as well as directing and producing a series of on-location  and documentary-style shows. He is regularly called upon as the “fitness expert” on a number of health and fitness shows.

After devoting the past few years to competing and building his name within the fitness industry as “the guy with those abs”, Rob now hosts an annual fitness show titled Fitness Model International, in Beverly Hills, providing a stage for exposure and opportunity to many new and up and coming models in the industry, supported by a series of fitness workshops and seminars throughout Los Angeles.

Rob’s goal is to continue on building his name as a key player in the evolution of natural training and sports nutrition, considered the reference source within his field, and writing extensively on his findings. Rob “Ultimately” wants to share his knowledge and experience in fitness through training DVD’s, books and further workshops and competitions”. Check out robriches.com to keep up to date on Rob’s current projects and most recent photo shoots and TV programs.