Don Maico

Clothing Designer Male New York, New York, US
My MM URL: http://www.modelmayhem.com/D51 Collection
Mayhem # 1584059

About Me

Creative director & designer, Maico Jimenez is a 20-year veteran of apparel design with an extensive background in outerwear, men’s and kid’s apparel. Born in Ponce, Puerto Rico and raised in the Bronx, Maico’s passion for design comes from his upbringing. Back in Puerto Rico, his father had a small shop where he upholstered furniture for customers far and wide. Like many Puerto Rican immigrants of the time, his mother moved to New York and found work in a local sweat shop sewing dresses and denim pants. Maico attended B.M.C.C, where he was introduced to the world of film production and landed a job on the independent movie “Use Your Head”. Maico would go on to grow in the industry and become a key crew member for many companies doing high profile videos, commercials, and movies. Some of the projects he is proud to be associated with are Mariah Carey’s “Fantasy,” Spike Lee’s “4 Little Girls,” Jay Z's "Dead Presidents", and Macy’s Commercials just to name a few. Always a hustler, Maico eventually took on a side job as a street promoter spreading the word for some of New York’s top club promoters and clubs of the time. It was this gig that lead to a fortuitous opportunity promoting a brand-new street wear collection called Willie Esco.

In the winter of 1998, while promoting the Willie Esco clothing line, he met the aspiring designer behind the label, Willy Montañez. Montañez was so impressed with the ​​young hustler, he took Maico under his wing and began mentoring him in the world of fashion and the business surrounding it. Bit by the fashion bug, Maico took some fashion courses at the Fashion Institute of Technology in New York and apprenticed for the urban label Willie Esco. In 2000, Maico teamed up with Maurice Cohen, owner of Amerisport to create a new outerwear brand called Sportier. The team up was short lived as stability woes set in, but soon after Maico met designer Allan Raider who became influential in his learning of apparel design for department store business. In 2005, Maico reunited with Montañez and created the Latin inspired brand Blanco Label. Blanco Label gained exposure and brand recognition worldwide and could be found hanging in stores like Dr. Jays, DTLR, and Against All Odds among other boutiques around the globe. Along with their grass roots marketing, Blanco exceled in popularity with the support of many celebrities like rappers, N.O.R.E, and 2 Chains, and even on the big screen, with the movie Fast & Furious 4 showcasing one of his shirts together with the name of the brand on a song performed by artist Pitbull in the opening sequence.

“I am a true believer of creating something with function; a jacket with multi pockets, a hat with a hidden pocket, a tee shirt with a LED logo. I wasn’t the cool jock at school, but I was the tech guy with the cool gadgets at the lunch table.” During his time at Willie Esco, Maico set a goal to learn as much as he could so he can one day create a masterpiece that will make a mark in the industry. “I’ve come to realize I’ve been working my way up to creating that masterpiece for quite some time. I see them when I get on the train. When I see a young boy wearing one of my jackets, I know the mother who bought it thought it was a worthwhile purchase. When I see a man wearing a utility jacket or some other item I made a few years back, I know he had a choice out of many styles to pick from and he chose mines. That’s the most humbling moment for me.”

Looking forward, Maico is set to launch his design service studio in 2017. Focusing on fashion design, brand development, digital packaging, and even web design, Maico is out to build an empire. “The goal is to build all types of art, whether it be fashion, music, video production, or even a live event. I want to continue putting out new pieces of art, and show the world a piece of my vision.”

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