Forums > Events > L U C I M A Fashion VIDEO Workshop 6/23-24 LA, CA!

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

http://farm8.staticflickr.com/7278/6973155382_923aa46ee2_z.jpg

So you have a DSLR camera that can shoot video and while you've seen the cool fashion videos out there, it all seems so daunting! Where do you even begin? How do you put together a cool fashion story? What shots do you need? How do you get the right shots? And how the heck do you even edit video? Slow-motion? Speed-ramping?

To answer all your questions and more, I'm pleased to announce the first  L U C I M A Fashion-Editorial DSLR VIDEO Workshop. Sponsored by SmallHD and Camera Research Motion and in collaboration with Rick Craft, we've put together an intensive DSLR Fashion Video Workshop geared towards fashion photographers that want to learn and experience the entire production of putting together a fashion video... LIVE!



PRODUCTION TEAM

Charles LUCIMA
Principal at LUCIMA STUDIO

MBA, MA Psychology Claremont Graduate University, BA in Economics Claremont McKenna College. Instructor at New York Film Academy, School of Photography at Universal Studios. Focusing on fashion, editorial and beauty photography/cinematography in Los Angeles. See Charles' Vimeo channel for more of his work.

L U C I M A | Lost
http://farm8.staticflickr.com/7265/7086252803_e8ee691ffe_z.jpg



Rick Craft
Director/Cinematographer

International music video director/cinematographer. Videos featured on MTV (USA/UK), FUSE, CMT. Director of Photography for the Maylene and the Sons of Disaster music video feat. Danny Trejo. On-set experience with six feature films, narrative style cinematography. Focusing on directing, photography, and cinematography in Los Angeles. See more of Rick's cinematography here.

Rick Craft 2011 Summer DP Demo Reel
http://farm8.staticflickr.com/7138/7119464737_f337687430_z.jpg



WHAT YOU'LL EXPERIENCE

http://lucima.com/wp-content/uploads/2012/04/photo-300x224.jpg
Script from "Lost"

DAY 1:

Pre-production
Starting from concept, storyboard, to shot list we will cover all the aspects of pre-production. After all, the recipe for successful production and post-production is good pre-production. We'll also cover the different roles necessary for your video production; including but not limited to producers, production managers, creative directors, directors, camera-ops, gaffers, grips, talents, makeup/hair, wardrobe, and more.

http://lucima.com/wp-content/uploads/2012/04/Stairs-300x300.jpg
Bekka on stairs for MakeMeChic.com

Production
This is your one chance to get all the raw pieces of the puzzle together! For our fashion video production each of you will experience the on-set rigors of directing, lighting, operating the camera, managing the production, shooting B-roll, and more! You will learn the responsibilities of each production role and execute each role throughout the production! The success of this fashion video production depends on you! Not to fear! We will guide you through the entire process!

http://lucima.com/wp-content/uploads/2012/04/Screen-Shot-2012-04-25-at-4.40.19-PM-300x187.png
Rough cut of MakeMeChic.com promotional video

DAY 2:

Post-production
Now that you've got all the footage, now what? We will cover DSLR video workflow from importing footage to exporting the finished product. The workflow includes critical steps such as converting to ProRes, conforming to timeline, audio/video editing, organizing (binning), color-grading and more!

http://lucima.com/wp-content/uploads/2012/04/Screen-Shot-2012-04-26-at-4.44.35-PM-300x187.png
Grading in After Effects

REMEMBER! The workshop is a LIVE video production. This is not a pre-packaged or "canned" production where we spoon-feed you video clips that we've created with RED Cameras on million-dollar sets. Every aspect of creating this video is performed LIVE from pre-production to shooting with YOUR cameras and editing collaboratively. You will be a critical part in the entire production and experience firsthand every facet of this video production!



WHO YOU ARE SHOOTING

You'll be shooting 3 professional models with a full production team including hair, makeup, and wardrobe.

http://lucima.com/wp-content/uploads/2012/04/BTS_MMC_Rick-300x274.jpg
BTS Rick with Janelle and Judy



WHAT TO BRING

http://lucima.com/wp-content/uploads/2012/04/BTS_Lost_LUCIMA-300x200.jpg
Racking focus on the "Escape" scene

• DSLR camera that shoots 720p/24fps
• Assorted lenses
• Memory cards
• Card reader
• Laptop
• MPEG Streamclip (download here)
• Final Cut Pro 7 (trial versions available at the workshop)
• After Effects CS5 (trial versions available at the workshop)
• Automatic Duck (download here)



FEE

$1050 before June 9th! $1200 after June 9th.

http://www.andreahoag.com/wp-content/uploads/2010/09/paypal-logo.jpg



CANCELLATION POLICY

• 100% refund if cancellation is 2 weeks or more prior to workshop. 
• 50% refund if cancellation is less than 2 weeks but more than 1 week prior to workshop. 
• 0% refund if cancellation is 1 weeks or less prior to workshop.

http://lucima.com/wp-content/uploads/2012/04/Video-Studio-300x200.jpg
LUCIMA STUDIO in video production mode



LOCATION

LUCIMA STUDIO
212 Kruse Ave.
Monrovia, CA 91016



DATE | TIME

Saturday and Sunday | June 23-24, 2012 | 9AM-5PM



SPONSORS

The following sponsors have partnered with LUCIMA Fashion-Editorial DSLR Video Workshop to provide demo units and promotional codes for workshop photographers. That means your workshop will include valuable production experience from working DSLR video tools like field monitors, follow-focus rigs, and camera stabilizers. 



http://lucima.com/wp-content/uploads/2012/04/Screen-Shot-2012-04-26-at-1.49.38-PM-300x65.png

Following 3 years of research and development into gyro dynamic stabilization for hand held camera stabilizers, Camera Motion Research, LLC was incorporated in late 2007.

Our GS2 stabilizer is still under development but we are very excited about it's potential to advance the effectiveness of hand held stabilizers. While the general concept of gyro dynamic stabilizers is not new, our patent pending technology to make it work is new.While developing the GS2 we learned that a good gyro assisted stabilizer must be based on a good passive inertial stabilizer design. And knowing the important elements of a good passive inertial stabilizer, we decided to also develop a passive stabilizer that would provide a better camera experience than any existing inertial handheld stabilizers. We think we have succeeded in that goal with the release of our Blackbird.

We are a very small company but we have world-class design and manufacturing experience. Our goal is to provide innovative high value camera stabilizer products to users at an affordable cost.

Rich Greb
President
Camera Motion Research, LLC
Raleigh, North Carolina



http://lucima.com/wp-content/uploads/2012/04/smallhd_logo2.png

SmallHD designs and manufacturers Rugged, High Definition, “Future Proofed”, Pro Featured On-Camera field monitors, sold direct and shipped FREE to USA and Canada. Producing innovative tools for the film industry and backed by our famous customer support. Chat here: http://www.smallhd.com/Support to email or talk instantly to a representative.



TESTIMONIALS

Please see our testimonials page for references from workshop photographers from previous LUCIMA fashion photography workshops!



FAQ

Q: Where can I see previous workshop results?
A: Please see our [url=http://www.facebook.com/groups/185656974814125/]L U C I M
A Workshop Facebook Group[/url]!

Q: Do you teach private workshop?
A: Please see our L U C I M A Private Workshop page!

Q: Which airport should I fly into?
A: The best airport would be Burbank (Bob Hope Airport) but there is a limited number of flights in and out of Burbank. Next best would probably be LAX or Ontario Int'l. Ontario Int'l Airport is 29 miles and smaller so it's easier to get in and out of. And of course you have LAX which is a huge hub that is 37 miles away.

Q: I'll be flying in from [fill in the blank]. Where should I stay that's not too far from your studio?
A: There are several hotels 2 miles away from the studio. I'm not affiliated with any of the following suggestions:

a) Doubletree Hotel
924 West Huntington Drive, Monrovia, CA

b) Oak Tree Inn
788 West Huntington Drive, Monrovia, CA

c) Courtyard
700 W. Huntington Drive, Monrovia, CA

Q: Which models are we shooting?
A: Will update shortly! But chances are that they'll be the ones that you see most recently in my portfolio. See my tumblr blog for recent work!

Q: Are we shooting outdoors?
A: This video workshop will be shot indoors for lighting and camera control.

Q: Will we be shooting nudes?
A: Nope. For that I suggest you go to Drew and Karl's workshops. I hear they're great!

Q: At what point will you know whether you will register enough students to confirm the workshop?
A: I never cancel my workshops. If there is even 1 photographer, then the show goes on! Yes, I will teach to 1 photographer if only 1 registers!

Q: I have a general question that isn't specific to this workshop, do you have a general FAQ?
A: Yup! Here's the general L U C I M A Frequently Asked Questions page!

Apr 27 12 01:27 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

11 spots left smile

Apr 28 12 09:07 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

10 spots left smile

Apr 30 12 04:14 pm Link

Photographer

Rich Arnold Photography

Posts: 945

Los Angeles, California, US

It's a race. Will amazon get my D800 to me in time for this or not?  Cause my D700 doesn't shoot video.

I could commit but what if it doesn't show up? Hmmm.

The question is: do I feel lucky? Well do I?

May 02 12 11:17 am Link

Photographer

Paul Albert

Posts: 448

Los Angeles, California, US

Rich Arnold Photography wrote:
It's a race. Will amazon get my D800 to me in time for this or not?  Cause my D700 doesn't shoot video.

I could commit but what if it doesn't show up? Hmmm.

The question is: do I feel lucky? Well do I?

Ahem, lensrentals.com has the camera available in stock right now. And the D800E due 6/7.  I had a 5DIII in hand on the day after it was released while I waited for mine to ship.

Just sayin...

May 02 12 12:00 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

Rich Arnold Photography wrote:
It's a race. Will amazon get my D800 to me in time for this or not?  Cause my D700 doesn't shoot video.

I could commit but what if it doesn't show up? Hmmm.

The question is: do I feel lucky? Well do I?

No estimated delivery? They just take your money and run??? LOL smile

May 03 12 10:36 am Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

Paul Albert wrote:

Ahem, lensrentals.com has the camera available in stock right now. And the D800E due 6/7.  I had a 5DIII in hand on the day after it was released while I waited for mine to ship.

Just sayin...

LOL! Does anyone even have their D800 yet? I haven't heard from anyone that I know...

May 03 12 10:18 pm Link

Photographer

REN LARA PHOTOGRAPHY

Posts: 45

Los Angeles, California, US

I'm gonna be there for sure!!!

May 04 12 11:13 pm Link

Photographer

Rich Arnold Photography

Posts: 945

Los Angeles, California, US

L U C I M A wrote:

No estimated delivery? They just take your money and run??? LOL smile

Amazon doesn't charge till it ships. They say between now and May 1st but im guessing that could change. The battery pack is on B/O at B&H. No ETA on that at all.

May 05 12 05:04 am Link

Photographer

SyE-Photo

Posts: 19

Pomona, California, US

I'm going to be there with my D7000. It outputs to native .MOV format. Now all I need is an Apple lap top to play along with the group.

Charles, I use a 1.8 35MM DX prime and my 1.4 50MM FX prime with this camera. Is this good enough?

Steve

May 05 12 08:24 am Link

Photographer

Rodney Alan

Posts: 126

San Diego, California, US

oh what!? SmallHD is one of the sponsors!!  Finding focus with SmallHD monitors is so much easier than the camera's LCD.

May 05 12 12:33 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

SyE-Photo wrote:
I'm going to be there with my D7000. It outputs to native .MOV format. Now all I need is an Apple lap top to play along with the group.

Charles, I use a 1.8 35MM DX prime and my 1.4 50MM FX prime with this camera. Is this good enough?

Steve

Those are good lengths and will cover 85% of the footage we shoot. I would perhaps also recommend a wide angle. Considering that the D7000 is a crop sensor, I would go as wide as you can go. 14mm or wider even!

May 06 12 07:27 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

Rich Arnold Photography wrote:

Amazon doesn't charge till it ships. They say between now and May 1st but im guessing that could change. The battery pack is on B/O at B&H. No ETA on that at all.

Dude, I was wrong. Buddy's D800E on ebay sold for $4,125 with BIN. LOL!

May 07 12 05:57 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

REN LARA PHOTOGRAPHY wrote:
I'm gonna be there for sure!!!

LOL! You always there smile

May 09 12 03:32 pm Link

Photographer

Paul Burlingame

Posts: 2

San Diego, California, US

I'm burning up the live view mode of my 5DII practicing/anticipating this class. Charles Rocks!!!  :0)

May 10 12 04:30 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

Paul Burlingame wrote:
I'm burning up the live view mode of my 5DII practicing/anticipating this class. Charles Rocks!!!  :0)

Extra batteries smile

But then SmallHD is going to loan us DP4s or DP6s so you won't be using live view at all smile

May 13 12 11:16 pm Link

Photographer

Rodney Alan

Posts: 126

San Diego, California, US

looking forward to this!!

May 15 12 12:29 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

Trying to get a local sponsor for the workshop smile

May 17 12 02:54 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

Looks like we will have Calumet Photographic (Hollywood) for local sponsor smile discounts, follow focus, camera rigs, and more! Stay tuned!

May 20 12 11:17 am Link

Photographer

Rodney Alan

Posts: 126

San Diego, California, US

L U C I M A wrote:
Looks like we will have Calumet Photographic (Hollywood) for local sponsor smile discounts, follow focus, camera rigs, and more! Stay tuned!

ohhh what!! good opportunity to try before you buy.

May 23 12 12:23 am Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

Q: I just want to confirm my commitment to your video workshop in June and will PayPal you the full payment next week. What can I do in the meantime to learn?

A: Looking forward to having you at the workshop!

Now in the meantime, I'd like you to get familiar with the movie functions on your camera. Experiment with the basic settings 720/24, 720/60, 1080/24 etc. Then experiment with shooting at different settings, particularly at different shutter speeds and different apertures. I want you to get a feeling for what the camera is capable of and how the playback looks with different settings.

Next I want you to set up a few dummy models to practice. Anything about 5-6 feet tall and about 1-2 feet wide. You know what I use a lot? A light stand with a strobe on the top. I wish all my models could be that skinny smile All jokes aside, the point is I want you to familiarize yourself with camera movement and the challenges of getting a shot while in motion. Because we won't be shooting any static shots. Nearly all of our shots will be performed in motion.

Now, of course you don't have all the tools. But the point is to identify the challenges. What would make your life easier? A dolly? A follow focus unit to rack focus? A field monitor to do false color/focus assist? A stabilizer to help you get keep the camera steady? How about an actual model? smile

We'll be supplying all of those and more.

Good news! I've been speaking with Calumet Photographic (Hollywood) and they will *likely* be our local sponsor. Cross my fingers!

Onwards and upwards. If you have Final Cut Pro that's what we'll be using for our basic editing. I learned much of what I know from this book.

It reads well and it's Apple Certified. Because we all know Apple Certified is the gold stamp of approval. It was either this book or the one my brother had.

Mine got higher ratings on Amazon. That's why I'm the big brother and he's the little brother.

Now I don't expect you to read that thing from front to back. Although if you did, you'd be that much ahead of the game. Instead, I just want you to familiarize yourself with the very basics of Final Cut. Timeline, Canvas, Importing files, In and Out points, simple simple stuff. If you sat down and put your head to it, I'm pretty sure you could get it in 2 hours.

As I mentioned in the thread, if you don't have FCP7 or After Effects, I do have trial copies for you to use during the workshop.

Shortly I'll be sending you an email with the link to download the rest of the key pieces of the puzzle like Automatic Duck and MPEG Streamclip. Those are all downloadable via the Internet anyway in the original post.

Anyway, if you get that far even, you'll be way ahead of the game. Regardless it'll be fun and it'll be an eye-opening experience!

May 23 12 11:12 pm Link

Digital Artist

Arthur Of GsE

Posts: 466

Los Angeles, California, US

borat

May 24 12 05:58 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

Arthur Of GsE wrote:
borat

Cheers Arthur smile

May 25 12 02:33 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

Rodney Alan wrote:

ohhh what!! good opportunity to try before you buy.

It's always good to try these tools before purchasing since they are usually substantial purchases... smile

May 26 12 01:45 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

Rich Arnold Photography wrote:

Amazon doesn't charge till it ships. They say between now and May 1st but im guessing that could change. The battery pack is on B/O at B&H. No ETA on that at all.

Did you get the D800???

May 31 12 09:30 pm Link

Photographer

Rich Arnold Photography

Posts: 945

Los Angeles, California, US

L U C I M A wrote:

Did you get the D800???

No. Amazon didn't deliver by their due date. Now it's just on prayer time. But B&H has shipped the infamous battery pack. LOL

May 31 12 09:57 pm Link

Photographer

L U C I M A

Posts: 945

Los Angeles, California, US

I'm afraid to ask, what's the infamous battery pack? smile

Jun 10 12 10:09 pm Link

Makeup Artist

NuNu-Obsession Makeup

Posts: 16

Temecula, California, US

Do u need a Makeup Artist...

Jun 19 12 07:25 pm Link

Photographer

Rich Arnold Photography

Posts: 945

Los Angeles, California, US

L U C I M A wrote:
I'm afraid to ask, what's the infamous battery pack? smile

The Nikon MB-D12 Multi Power Battery Pack for D800 Camera that goes for $429 at B&H. At least it's made of the same magnesium as the frame and weathersealed! What a bargain. smile

Jun 25 12 12:01 pm Link