Forums > Hair, Makeup & Styling > How to be a good Demo Artist / Brand Rep (sales)

Makeup Artist

Carmen Make up and Hair

Posts: 325

Toronto, Ontario, Canada

One might argue that being a Demo Artist/Brand Rep is an illegitimate job for 'real artists'. This is not the thread to make such an argument. I don't want to hear it and that's not what I'm asking.

I'm interested to know, from those of us who DO need to work while we're trying to building our portfolio, what helps your success in the sales department?  I just made the switch from full-time employment at Sephora to working as a part-time demo for a couple companies, and part time at a Shoppers Drug Mart Beauty Boutique (for those not in Canada, it's like a pharmacy/grocery store hybrid that also has a high-end make-up section.)
Demo work has turned out to be WAY harder that I thought it would be.  I hardly ever find myself reaching my sales targets.  At Sephora, it was never an issue, we didn't have sales targets or commission.

I'd love to hear advice from anyone who excels in sales.  I see some demo artists doing extremely well, and I want to know their tips, tricks, and secrets!

Nov 10 12 06:42 pm Link



Posts: 835

Baltimore, Maryland, US

Good customer service is always key. Being friendly, always wearing a smile, and giving honest advice using your own personal experiences and tips related to the brand helps alot. Demos/promos that allow sampling are always the best. As a customer myself, not to mention the economy being what it is, it always helps to be able to sample the product before buying it...especially make up ( trying before buying). Make sure you mention any sales or coupons available.

Nov 10 12 07:06 pm Link

Makeup Artist

Annpreet Mann

Posts: 9

Toronto, Ontario, Canada

I am in the same boat as you. Working part time in a beauty boutique, as well as being a demo rep.
From my experience, every client in your seat or person who walks up to you is a sale. It's all about knowing your product and engaging the client.
Compliment them and start a conversation. Always have a smile and be welcoming. Even if they don't buy that day, educate them, write down the product, let them know who the counter manager is. This way they feel comfortable to come back. Always let them leave with a positive experience.
I always give mini eye massages to each person who walks by, and 75% of the time, I sell one thing or another.

Hope this helps smile It's all about confidence, knowledge and smiling smile The more product knowledge you know, the more likely you are to sell. That goes for working in the boutique as well.

Nov 11 12 08:08 pm Link


Thomas Van Dyke

Posts: 3023

Washington, District of Columbia, US

Annpreet Mann wrote:
...Always let them leave with a positive experience.
I always give mini eye massages to each person who walks by, and 75% of the time, I sell one thing or another...

+1  this...

was trained by European estheticians...  we were taught to give mini facials to relax each client... 

one of my instructors was a product rep who constantly had top commissions... she keep a client list, would "tickle" her clients regularly with emails offering samples etc...  yes it is totally about making quota... fail and you're history, there are a dozen hopefuls waiting to take your place if you're in high end retail...

it's all about providing a "compelling experience" to whomever is in your chair...

Also keep in mind you're persona sells for you... always look like a million... if you look like the model in the in store displays it helps the "client" identify you with the product... 

enjoy... retail can me soooo much fun especially during crazy holiday seasons smile

Nov 12 12 02:18 am Link