Forums > Critique > Revising my logo

Photographer

Warren Leimbach

Posts: 2688

Tampa, Florida, US

I have been thinking about changing my logo and would appreciate your thoughts.




Here's the old one.


http://photos.modelmayhem.com/photos/080225/11/47c2ebcd869ca_m.jpg



Here's the new one.

http://photos.modelmayhem.com/photos/130424/18/517884883a7a8_m.jpg

What are your thoughts?

A) the old one was better
B) the new one is better
C) I am confused.  Are you in the puzzle business?
D) I like something else in your portfolio much better.
E) I hate multiple choice tests.  I will write a novel in the margins.




Thank you all in advance for your valuable feedback.

Apr 24 13 06:36 pm Link

Photographer

The Effective Image

Posts: 3943

Lansing, Michigan, US

A

Color attracts attention.
Bigger is better.

Apr 24 13 06:38 pm Link

Photographer

SYCF

Posts: 276

Los Angeles, California, US

C. If you really want the puzzle concept, take out the hand and use another way to get the idea across. THEN you'll really sell some puzzles. wink

Apr 24 13 11:28 pm Link

Photographer

Paul Tirado Photography

Posts: 4253

New York, New York, US

C. Either puzzle business or you promoting autism awareness or provide autism behavioral training. I would have never guessed photography.

https://www.google.com/search?q=autism+ … 80&bih=676

Apr 24 13 11:31 pm Link

Photographer

Shot By Adam

Posts: 5972

Las Vegas, Nevada, US

C

I don't get the logo either

Apr 24 13 11:42 pm Link

Photographer

E H

Posts: 659

Calgary, Alberta, Canada

F)  way too busy and too much going on,, to aid and promote instant public recognition....

Apr 25 13 12:05 am Link

Photographer

S A L I N G E R

Posts: 604

Melbourne, Victoria, Australia

C.

On a side note, do you do TFP (Time for Puzzles)?

Apr 25 13 12:26 am Link

Model

Scarlett de la Calle

Posts: 414

Canberra, Australian Capital Territory, Australia

S A L I N G E R wrote:
C.

On a side note, do you do TFP (Time for Puzzles)?

BAZINGA. On a side note C. I do not get how your logo is to do with photography at all!

Apr 25 13 12:32 am Link

Photographer

RachelReilly

Posts: 1730

Washington, District of Columbia, US

The black and white one but still cheesy

Apr 25 13 10:21 am Link

Model

Cole Morrison

Posts: 3958

Portland, Oregon, US

I dont like it.
But with that said, the colored one is better.

Apr 25 13 10:28 am Link

Photographer

M Pandolfo Photography

Posts: 12116

Tampa, Florida, US

I may be reaching but, like others, I'm trying to figure out the association with photography. Perhaps the "puzzle" concept is that YOU are the missing piece of the client's project. Something to do with being the right fit? Solving their puzzle?

With that said, neither are effective imo. The hand definitely needs to go because it is both unnecessary to the concept and it's distracting. Neither of which you want in a logo.

If your intent on using the puzzle piece as the core of the design it should be a very subtle instance of where the image portrays only a piece "being fit" into the slot...to let the viewer finish the "fit" on their own.

A lot more abstract than the current version. You want the visual recognition but you don't want to beat the viewer over the head with the story.

Edit: I'd also recommend if you're keeping the puzzle concept, that you include a sub-header that ties it in...

Leinbach Photography
the missing piece to your imaging puzzle

I know that's cheesy but you get the idea. THEN the puzzle makes sense.

Apr 25 13 10:32 am Link

Photographer

L A U B E N H E I M E R

Posts: 8799

Seattle, Washington, US

C

Apr 25 13 10:37 am Link

Photographer

TuesdayGlamour

Posts: 246

Akron, Ohio, US

C

Apr 25 13 10:56 am Link

Model

T A Y L O R

Posts: 2977

Austin, Texas, US

C

You have some good work in your portfolio, but I was not expecting anything when I clicked on your avatar.

Apr 25 13 11:35 am Link

Photographer

Warren Leimbach

Posts: 2688

Tampa, Florida, US

Great responses from thoughtful people.


Thank you all!

Apr 25 13 12:17 pm Link

Photographer

Will Snizek Photography

Posts: 1387

Beckley, West Virginia, US

From a marketing standpoint, you always want at least two colors in a logo to convey feelings to a consumer.  Black and white logos don't convey feelings.  Different colors work for different messages.

Apr 25 13 12:20 pm Link