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Forums > Off-Topic Discussion > This Mountain Dew commercial is, well interesting,

Makeup Artist

T

Posts: 53557

Washington, District of Columbia, US

https://www.youtube.com/watch?feature=p … tsGrZgu388

You have the black thugs.

You have the victimized white chick.

You have a talking goat.

You have the white cops.

The goat name is Felicia and she talks like a black (male) pimp in a 70's blacksploitation film. ninja

Does it make you want a mountain dew?

It also provides something to talk about....good marketing?

Apr 30 13 07:47 am Link

Photographer

Cherrystone

Posts: 36721

Columbus, Ohio, US

Madison Ave. strikes again...

Apr 30 13 07:53 am Link

Photographer

K E E L I N G

Posts: 39820

Peoria, Illinois, US

I haven't seen that one on TV.  When is it scheduled to be released?

Apr 30 13 07:53 am Link

Makeup Artist

T

Posts: 53557

Washington, District of Columbia, US

K E E L I N G wrote:
I haven't seen that one on TV.  When is it scheduled to be released?

You check release dates for commercials? How the heck is that done? smile

Apr 30 13 07:55 am Link

Makeup Artist

T

Posts: 53557

Washington, District of Columbia, US

Apparently the famous goat is connected to (Tyler, the Creator) not MM Tyler smile

Apr 30 13 07:58 am Link

Photographer

Select Models

Posts: 36238

Upland, California, US

That's racist to the max... goat had no dew rag and his rap was fucked up.  ACLU is gonna be all over that like stank on shet... roll

Apr 30 13 08:00 am Link

Photographer

K E E L I N G

Posts: 39820

Peoria, Illinois, US

T wrote:

You check release dates for commercials? How the heck is that done? smile

I'm just wondering if that's a parody or an actual commercial that Mt Dew has signed off on?

Apr 30 13 08:01 am Link

Photographer

WIP

Posts: 15547

Cheltenham, England, United Kingdom

K E E L I N G wrote:
I haven't seen that one on TV.  When is it scheduled to be released?

Never I hope.

Apr 30 13 08:05 am Link

Makeup Artist

T

Posts: 53557

Washington, District of Columbia, US

K E E L I N G wrote:
I'm just wondering if that's a parody or an actual commercial that Mt Dew has signed off on?

Oh, maybe that's what it is. I just came across it on FB and shared it. I'm not protesting or even outraged. More curious as to why, then anything.

Apr 30 13 08:06 am Link

Photographer

Solas

Posts: 9537

Toronto, Ontario, Canada

the fuck was that

so disturbing and freaky.
someone got fired for this im sure

Apr 30 13 08:07 am Link

Photographer

Mortonovich

Posts: 5563

San Diego, California, US

K E E L I N G wrote:
I'm just wondering if that's a parody or an actual commercial that Mt Dew has signed off on?

Wondering the same thing.
Or maybe it was a demo from a small creative shop.

Apr 30 13 08:14 am Link

Photographer

Mortonovich

Posts: 5563

San Diego, California, US

Apr 30 13 08:18 am Link

Makeup Artist

T

Posts: 53557

Washington, District of Columbia, US

ChiMo wrote:
Hmmm!

http://www.adweek.com/adfreak/mountain- … oat-148055

You beat me, I just read an article...it's real.

Apr 30 13 08:23 am Link

Photographer

Charles Howse

Posts: 536

Vero Beach, Florida, US

Video has been pulled...

Apr 30 13 06:53 pm Link

Photographer

NothingIsRealButTheGirl

Posts: 33594

Los Angeles, California, US

Charles Howse -JAOF- wrote:
Video has been pulled...

The link above you works.

May 01 13 09:26 am Link

Photographer

Skydancer Photos

Posts: 21926

Santa Cruz, California, US

NothingIsRealButTheGirl wrote:
The link above you works.

That's a different commercial.

This story discusses the now-deleted commercial that T first posted about
http://www.adweek.com/news/television/m … ory-149061

Edit: It appears that this link is still working, for now
http://link.brightcove.com/services/pla … 3646607001

May 01 13 10:01 am Link

Photographer

Christopher Hartman

Posts: 54149

Buena Park, California, US

ChiMo wrote:
Hmmm!

http://www.adweek.com/adfreak/mountain- … oat-148055

I watched without sound...what happen to the cops?

May 01 13 10:02 am Link

Photographer

Fotographia Fantastique

Posts: 17326

Lebanon, New Hampshire, US

Christopher Hartman wrote:

I watched without sound...what happen to the cops?

Nothing happens to the cops, the goat just runs away.

May 01 13 10:08 am Link

Photographer

Christopher Hartman

Posts: 54149

Buena Park, California, US

Fotographia Fantastique wrote:

Nothing happens to the cops, the goat just runs away.

I mean, I didn't see any cops, but apparently it's a different video.

May 01 13 10:10 am Link

Photographer

GK photo

Posts: 28094

Laguna Beach, California, US

who is Tyler, the creator? i know, i'm way behind the times.

the one i saw had no cops in it. just a goat, a couple and a waitress.

May 01 13 10:10 am Link

Photographer

Christopher Hartman

Posts: 54149

Buena Park, California, US

GK photo wrote:
who is Tyler, the creator? i know, i'm way behind the times.

the one i saw had no cops in it. just a goat, a couple and a waitress.

He's part of a hip hop group...the name is in the article.

May 01 13 10:12 am Link

Photographer

GK photo

Posts: 28094

Laguna Beach, California, US

Christopher Hartman wrote:

He's part of a hip hop group...the name is in the article.

ah, i ain't got time for this hunt. commercials blow. nothing new here. smile

May 01 13 10:13 am Link

Photographer

Christopher Hartman

Posts: 54149

Buena Park, California, US

GK photo wrote:

ah, i ain't got time for this hunt. commercials blow. nothing new here. smile

Your activity here clearly shows how busy you are.

May 01 13 10:52 am Link

Photographer

GK photo

Posts: 28094

Laguna Beach, California, US

Christopher Hartman wrote:
Your activity here clearly shows how busy you are.

hey, i got self righteous christians and self absorbed artists to deal with. commercials are the least of my concerns!

May 01 13 11:13 am Link

Photographer

ZingArts

Posts: 15091

Westcliffe, Colorado, US

Awe SHUCKS! Video removed by the user. Just when I needed a good........

May 01 13 11:21 am Link

Photographer

Tim Little Photography

Posts: 11602

Wilmington, Delaware, US

This link is still working for the time being.
http://link.brightcove.com/services/pla … 3646607001

Pepsi is trying to get every frame of it on Earth destroyed. It is being called "The most racists commercial ever." I didn't care for it but I'm not the target demo.

Taking this thing way too far it bothers me the goat said "Snitches get stiches". It reminds me of the "Don't Snitch" zeitgeist of a few years ago. That was real and it was disappointing. The goat is a commercial. But it seems to have crossed the always moving line and it is the ad failure of the week.

May 01 13 11:57 am Link

Photographer

NothingIsRealButTheGirl

Posts: 33594

Los Angeles, California, US

Skydancer Photos wrote:

That's a different commercial.

This story discusses the now-deleted commercial that T first posted about
http://www.adweek.com/news/television/m … ory-149061

Edit: It appears that this link is still working, for now
http://link.brightcove.com/services/pla … 3646607001

Weird.

So these commercials are all bizarre scenarios that make a person say the word "Dew" (which we assume is "do") over and over again?

May 01 13 12:08 pm Link

Photographer

Christopher Hartman

Posts: 54149

Buena Park, California, US

GK photo wrote:
hey, i got self righteous christians and self absorbed artists to deal with. commercials are the least of my concerns!

You're a Christian artist? big_smile

http://imgc.artprintimages.com/images/art-print/otto-soglow-eskimo-on-dog-sled-the-dogs-are-running-around-in-a-circle-and-are-coming…-new-yorker-cartoon_i-G-65-6587-49K2100Z.jpg

May 01 13 12:14 pm Link

Model

Danielle Reid

Posts: 4389

Little Rock, Arkansas, US

I've seen more racist commercials...and TV shows, news casts, radio DJs conversations...

May 01 13 12:18 pm Link

Makeup Artist

T

Posts: 53557

Washington, District of Columbia, US

Pepsi Company was stupid to have given it the okay, but they are hiding behind the black rapper, wrote and produced it.

Yeah, the "snitches get stitches" line is disgusting and plays into the "don't snitch" policy while the killings in many communities would end if people weren't so afraid to report crimes.  Not good!

May 01 13 01:13 pm Link

Photographer

Instinct Images

Posts: 22653

San Diego, California, US

Cherrystone wrote:
Madison Ave. strikes again...

Nope, not created by an advertising agency. It was created by a rapper.

African-American rapper Tyler, the Creator, developed the 60-second spot in which a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men. A talking goat named Felicia is included in the lineup. The goat makes threatening remarks to the woman, including, "Keep ya mouth shut."

May 01 13 02:49 pm Link

Photographer

NothingIsRealButTheGirl

Posts: 33594

Los Angeles, California, US

Instinct Images wrote:

Nope, not created by an advertising agency. It was created by a rapper.

PepsiCo's Mountain Dew brand isn't handled by an agency?

PepsiCo didn't sign off on the ad?

Or was it a spec ad?

May 01 13 03:05 pm Link

Makeup Artist

T

Posts: 53557

Washington, District of Columbia, US

NothingIsRealButTheGirl wrote:
PepsiCo's Mountain Dew brand isn't handled by an agency?

PepsiCo didn't sign off on the ad?

Or was it a spec ad?

They hired Tyler to create several commercials...this was the 3rd one.

May 01 13 03:09 pm Link

Makeup Artist

T

Posts: 53557

Washington, District of Columbia, US

The video is here and the racist comments below the video are beyond sad. Doesn't matter how hard working and successful you are, if you're black in the eyes of many...you're a lazy thug.

http://link.brightcove.com/services/pla … 3646607001

May 01 13 03:10 pm Link

Photographer

NothingIsRealButTheGirl

Posts: 33594

Los Angeles, California, US

T wrote:
They hired Tyler to create several commercials...this was the 3rd one.

The agency was BBDO

http://www.viraladnetwork.net/blog/tag/bbdo/

May 01 13 03:11 pm Link

Makeup Artist

T

Posts: 53557

Washington, District of Columbia, US

NothingIsRealButTheGirl wrote:

The agency was BBDO

http://www.viraladnetwork.net/blog/tag/bbdo/

Was Pepsi BBDO's client?

May 01 13 03:13 pm Link

Photographer

NothingIsRealButTheGirl

Posts: 33594

Los Angeles, California, US

T wrote:

Was Pepsi BBDO's client?

As far as I can tell.

May 01 13 03:15 pm Link

Makeup Artist

T

Posts: 53557

Washington, District of Columbia, US

NothingIsRealButTheGirl wrote:

As far as I can tell.

Yes, I found their website.

http://www.bbdo.com/#!&pageid=4&id=59

May 01 13 03:16 pm Link

Photographer

j3_photo

Posts: 19875

Las Vegas, Nevada, US

Instinct Images wrote:
Nope, not created by an advertising agency. It was created by a rapper.

African-American rapper Tyler, the Creator, developed the 60-second spot in which a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men. A talking goat named Felicia is included in the lineup. The goat makes threatening remarks to the woman, including, "Keep ya mouth shut."

Hmmm wonder why the OP is so quiet about this?

May 01 13 03:17 pm Link

Photographer

j3_photo

Posts: 19875

Las Vegas, Nevada, US

T wrote:
Pepsi Company was stupid to have given it the okay, but they are hiding behind the black rapper, wrote and produced it.

Yeah, the "snitches get stitches" line is disgusting and plays into the "don't snitch" policy while the killings in many communities would end if people weren't so afraid to report crimes.  Not good!

You don't care about the misogyny?

May 01 13 03:18 pm Link