Forums > Off-Topic Discussion > This auto add is done with out Photoshop

Photographer

terrysphotocountry

Posts: 4144

Rochester, New York, US

Jul 12 13 01:15 pm Link

Model

Jules NYC

Posts: 16229

New York, New York, US

Very creative.

Jul 12 13 01:57 pm Link

Photographer

Chuckarelei

Posts: 9562

Seattle, Washington, US

It could've been done with Photoshop for a lot LESS money. But if Fiat has money to burn, it their rights to. Let's see how much publicity they can generate out of it. In advertising, if no result is show for, then it is a failure.

Jul 12 13 02:05 pm Link

Photographer

Christopher Hartman

Posts: 54149

Buena Park, California, US

terrysphotocountry wrote:
http://www.autoblog.com/2013/07/11/fiat … d%3D343150

Mileage is probably pretty bad.

Probably doesn't smell very good after little use.

Really a bad idea all together.  Probably passes as a "green" technology though.

Carpool lane access is a given.

Jul 12 13 02:15 pm Link

Photographer

R_Marquez

Posts: 4622

San Francisco, California, US

Chuckarelei wrote:
It could've been done with Photoshop for a lot LESS money. But if Fiat has money to burn, it their rights to. Let's see how much publicity they can generate out of it. In advertising, if no result is show for, then it is a failure.

If you read the article, you'll find why they used human bodies for it. It's for ESPN's body issue, which features many nude athletes.

Jul 12 13 02:15 pm Link

Photographer

Chuckarelei

Posts: 9562

Seattle, Washington, US

R_Marquez wrote:
If you read the article, you'll find why they used human bodies for it. It's for ESPN's body issue, which features many nude athletes.

I did. It's still an advertising for Fiat. It's runs in the ESPN's body issue. And my bet is it's still a failed ad campaign. Somebody may be very creative but no common sense for the intended purpose.

Jul 12 13 02:30 pm Link

Photographer

Orca Bay Images

Posts: 32233

Lodi, California, US

Christopher Hartman wrote:

Mileage is probably pretty bad.

Probably doesn't smell very good after little use.

Really a bad idea all together.  Probably passes as a "green" technology though.

Carpool lane access is a given.

Would perform terribly in NHTSA's crash testing.

Jul 12 13 03:01 pm Link

Photographer

Managing Light

Posts: 1944

Salem, Virginia, US

Orca Bay Images wrote:
Would perform terribly in NHTSA's crash testing.

Do you suppose that the usual slo-mo of a crash test video would look like the first few seconds of the video in the OP?

Jul 13 13 09:11 am Link

Photographer

Juicylicious

Posts: 352

Orlando, Florida, US

For the European market the Fiat 500 would be build in Poland, but for the North American market, all of them will be build in Mexico. Not really Italian made anymore.

Jul 13 13 10:27 am Link

Photographer

Eros Fine Art Photo

Posts: 2600

Torrance, California, US

Christopher Hartman wrote:

Mileage is probably pretty bad.

Probably doesn't smell very good after little use.

Really a bad idea all together.  Probably passes as a "green" technology though.

Carpool lane access is a given.

Whatever you do, DON'T open the air conditioning vents...they stink like shit.

Be careful when you turn the windshield wipers on...sometimes they spray washer fluid in your face. 

You can't remove the two items hanging from your mirror...or from the trailer hitch.

The accelerator pedal is shaped like a foot. 

There are no power windows, so you have to use a crank.  It wouldn't be so bad if they didn't scream every time you squeezed and rotated them.

Jul 14 13 02:01 am Link

Model

Jules NYC

Posts: 16229

New York, New York, US

Part of the interest/appeal is that they didn't use Photoshop.

I will agree partly from a business standpoint that the x amount of dollars to make the same result happen is something to consider...

I also believe the everyday person that doesn't use graphics wouldn't really care...
yet

Knowing the ad used athletes and contortionists to create it, anyone who did a double take and had a 'Wow' factor would wonder how it was done. The fact is WAS done authentically increased its overall end result.

From a business standpoint beyond the $ (yes, it can be), I think it was a good move. It is a story.

Jul 14 13 04:48 am Link

Photographer

kane

Posts: 1570

Albertville, Rhône-Alpes, France

terrysphotocountry wrote:
This auto add is done with out Photoshop

Really?  'Cause in the video I watched they were in a studio, not a stormy desert.

Jul 14 13 04:58 am Link

Model

Jules NYC

Posts: 16229

New York, New York, US

kane wrote:

Really?  'Cause in the video I watched they were in a studio, not a stormy desert.

Ah ha ha
That's good

Jul 14 13 11:32 am Link

Photographer

Lawrence Guy

Posts: 17683

Spring Valley, California, US

It manages to fail to look like either a car or a pile of bodies. Just a non-uniform shade of gray.

Jul 14 13 12:44 pm Link

Photographer

j3_photo

Posts: 19875

Las Vegas, Nevada, US

Lawrence Guy wrote:
It manages to fail to look like either a car or a pile of bodies. Just a non-uniform shade of gray.

So what photo were you looking at to say this?

Jul 14 13 01:00 pm Link

Photographer

j3_photo

Posts: 19875

Las Vegas, Nevada, US

I saw this on Yahoo few days ago...well done.  Watching the video of how it was all put together- good stuff.

Jul 14 13 01:00 pm Link

Photographer

Allen Carbon

Posts: 1090

Wellington, Wellington, New Zealand

Chuckarelei wrote:

I did. It's still an advertising for Fiat. It's runs in the ESPN's body issue. And my bet is it's still a failed ad campaign. Somebody may be very creative but no common sense for the intended purpose.

yeah....na

Jul 15 13 04:32 am Link

Photographer

Lawrence Guy

Posts: 17683

Spring Valley, California, US

j3_photo wrote:

So what photo were you looking at to say this?

The one at the top of the article. Looks like a pile of soot and grime.

Jul 15 13 04:48 am Link

Photographer

udor

Posts: 22378

New York, New York, US

terrysphotocountry wrote:
http://www.autoblog.com/2013/07/11/fiat … d%3D343150

This is done by Craig Tracy from New Orleans.

Last year, we collaborated on a project, along with Andy Golub which included shots at the Metropolitan!

He is a very cool guy and excellent artist.

http://sphotos-a.xx.fbcdn.net/hphotos-ash4/1000847_10151487950656401_1244632465_n.jpg

Jul 15 13 05:28 am Link

Photographer

j3_photo

Posts: 19875

Las Vegas, Nevada, US

Lawrence Guy wrote:

The one at the top of the article. Looks like a pile of soot and grime.

I highly doubt you look at the same article the rest of us did.

This is a pile of soot:
http://cleandieselspecialistsinc.com/wp … g/soot.jpg

Jul 15 13 06:47 am Link

Photographer

eos3_300

Posts: 1505

Brooklyn, New York, US

I love this
Photoshop version would have been a totally boring

Jul 15 13 01:53 pm Link

Photographer

Click Hamilton

Posts: 34745

San Diego, California, US

At a casual glance I didn't notice what it was. Then I watched the video to see what they were doing.

Amazing work, but if they don't go into depth with their explanation, and all the models being cute and charming in the video when they unfold, then I'm not sure the ad itself will even register with people flipping through a magazine. I'm afraid that the end photo, standing on it's own, is mediocre in it's impact and message.

---

A motion ad, unfolding and folding back into a car might work. That would make what they did more obvious and capture some immediate interest.

But I'm still not sure what any of this has to do with the car. It's more about the beautiful circus actors, skilled body painters and photographers with a heady challenge, probably at huge expense to the car company.

My favorite part was the contortionist doing pushups with her back and legs bent over her shoulders. That was an eye-popper. Didn't need a bloated and mismanaged advertising budget to accomplish that.

---

I think this illustrates a huge difference that exists between an industry of photographers, body painters, models, performers, ... and those responsible for spending an advertisement budget wisely and effectively to connect with and motivate their target audience.

In many cases, this is apples and oranges. Effective advertising can be very elusive.

The photographer got the gig, but to what end? ... kind of like government spending that blows tons of money frivolously and produces nothing of enhanced value or functionality. These talented artists are being consumers, not producers.

OPM is easy to squander. I don't think the photographers could have paid for this out of their own pockets unless it was TFP.

Jul 15 13 02:19 pm Link

Photographer

C.C. Holdings

Posts: 594

New York, New York, US

I agree with Click Hamilton in every regard here!


The making of and effort was more interesting than my first glance at the image.

I didn't say anything at first because my dissident speech would have been chilled here!

Jul 15 13 03:34 pm Link

Photographer

Click Hamilton

Posts: 34745

San Diego, California, US

C.C. Holdings  wrote:
I didn't say anything at first because my dissident speech would have been chilled here!

Don't do that!

All honest feedback and opinions are worthy!

If all we get are a bunch of "yes-people" who don't want to offend then it's harder to deconstruct and make improvements.

Jul 15 13 08:04 pm Link