Forums > Hair, Makeup & Styling > Skincare commercial makeup

Makeup Artist

Esoteric Makeup

Posts: 39

Tucson, Arizona, US

I just got hit up for a gig doing makeup for a skincare company's social media shoot and I would love some tips on doing a super clean, skincare commercial worthy "no makeup" look.

Aug 19 13 11:32 pm Link

Makeup Artist


Posts: 3088

Washington, District of Columbia, US

Esoteric Makeup wrote:
...doing a super clean, skincare commercial worthy "no makeup" look.

Esoteric really don't know where to start here... Are you limited to traditional application technique or have you transitioned to more versatile airbrush technologies? 

Guessing the former simply select the leading women's magazines and carefully study skincare product advertisements... they will all have a somewhat universal aura... that is your mission to accomplish... 

That said since this is for social media you may have more latitude... one thing that is a given is you need to allow the talent's natural skin tone/texture and most certainly freckles to shine through... with traditional I'll use RCMA thinned appropriately and blended diligently with a sponge... it's all about precision with foundation application... Bridal artist are well versed at clean beauty and in reality it is by far the most demanding look to achieve... if your skill set isn't tops it will indeed show...

Rather than give examples of bridal here is a headshot in which the narrative called for clean beauty albeit the Kohl liner and gold accent was added to complement her amber iris... notice how her freckles shine through...

Here is an example of airbrushed clean beauty... however once again the eye decor is a bit much but you get the idea...

While not in your camp probably the most important aspect of a commercial skin care shoot is casting for the most appropriate talent (a porcelain doll here)... makeup is secondary to the aforementioned... skin needs to be like glass having a texture smooth as skin... the rest is rather straight forward... given the wrong talent no amount of tenure/skill/artistry will achieve the narrative...

Hope this helps...

Aug 20 13 06:41 am Link

Makeup Artist

April Ross Makeup

Posts: 46

Los Angeles, California, US

Well it helped me and I didn't even ask! That airbrush shot (especially) is to die for.

Aug 20 13 11:53 am Link

Makeup Artist

Esoteric Makeup

Posts: 39

Tucson, Arizona, US

Thanks! I don't use airbrush, yet, so it's traditional all the way for me. Since I don't have a ton of control over who the model is and what her skin may look like, are there any specific skin prep things I can do to help out in achieving this type of look? Also, do you think eye shadow is a good idea (perhaps contouring the eye?) or just applying foundation over the lid then setting with powder?

Aug 21 13 10:04 am Link

Makeup Artist

Heather J M

Posts: 719

London, England, United Kingdom

For a true no makeup makeup I quite like cream and liquid products rather than powder and a duo fibre brush to really buff the colours into the skin. I have a few brand favourites but really thats just personal preference. There should be no obvious added colour anywhere, the idea is to convince the onlooker that you were never there! My avatar is my favourite of my own efforts, it is unretouched and all applied traditionally. Airbrushing is just one way, and is just one tool in our kit, it hasn't replaced anything merely opened different possibilities.

Aug 21 13 10:39 am Link