Details

Model Mayhem #:
1310754
Last Activity:
Sep 04, 2017
Experience:
n/a
Compensation:
n/a
Joined:
Jul 29, 2009
Genres:
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About Me

HEMYCA is a London based womenswear and accessories brand founded by designers Helen Clinch and Myra Nigris, with a vision of Innovative design, modern elegance and female empowerment.
Strategically positioned in the affordable luxury market providing a sophisticated packaged look at a contemporary design price. Products include Accessories, Women’s Ready-to-Wear and Bridal. HEMYCA is stocked internationally in UK, USA, South America, the Middle East, Australia and China.
After gaining experience working for international brands including Roland Mouret,Ben de Lisi, DKNY and Calvin Klein, the design duo, who met whilst studying at London College of Fashion, founded HEMYCA with a shared devotion to the art of luxury fashion design, a tradition passed down through family generations; Helen’s family worked in Savile Row while Myra’s family own an Atelier in Italy.
HEMYCA is defined by its figure sculpting silhouettes, effortless day to night dresses and signature iconic coats. Inspired by architectural forms, digital culture and innovative fabric development, merging authentic Italian sophistication with timeless British tailoring, designed for independent, intelligent, strong women.
HEMYCA was awarded "the brightest and most directional fashion brand in the UK" by Fashion Press week, showcased alongside Alexander McQueen, Burberry, Paul Smith, Sonia Rykiel and Giles as part of the international Campaign for Wool by Woolmark in 2012.

HEMYCA garments have graced the pages of Vogue Italia, Harpers Bazaar, ELLE, Marie Claire, amongst other influential publications. HEMYCA has dressed international celebrities including Olivia Colman, Maggie Grace, Millie Mackintosh, Dannii Minogue, Dame Kelly Holmes, Ella Eyre, Kaia Scodellario, Katie McGraph, Leah Weller, Nicole Scherzinger and Delta Goodrem.

The brand is also well known for its collaborative work with charities including Age UK, Breast Cancer Campaign, British Red Cross and The Elephant Family.

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