Forums > Photography Talk > gucci campaign

Model

Janos

Posts: 1572

Atlanta, Georgia, US

Hello Ladies and Gentleman,

I have a question about the lighting, this lighting technique seems to becoming more properly lately, and I am wondering what exactly is it called and what is the process of achieving it.

It has a very warm, natural light, that visionary good on the eyes, and it seems to have a mixture sepia and colour.

Is this done through a certain filter off the lens?

Thank you!!

This is from the Gucci Cruise 07/08 Campaign

https://i188.photobucket.com/albums/z67/designscene/GucciCruise0708NatashaPolyandJul-6.jpg

Dec 23 08 05:51 am Link

Photographer

Daniel Norton

Posts: 1745

New York, New York, US

It looks like natural light during "magic hour"

Warming filter later in the day would also achieve this color (like 81b) but the light itself would not be as pretty..

Go to a beautiful tropical area and start shooting as the sun rises smile

Dec 23 08 06:42 am Link

Model

Janos

Posts: 1572

Atlanta, Georgia, US

Thank you, yeah I am thinking of Greece, should be able to get some amazing light there!

The 81B, that would be a warming filter than. Yeah, I love natural light, it creates beautiful images, but I was not sure if they used some type of filters as well, or if it was 100% natural lighting.

Dec 23 08 07:16 am Link

Photographer

robert gaudette

Posts: 238

Toronto, Ontario, Canada

looks to me like either a kodachrome film stock or a similar emulation of it

has a late 60s look to it - to me

Dec 23 08 07:22 am Link

Photographer

Wolfs Eye Photography

Posts: 1830

Wills Point, Texas, US

On my monitor it looks as though they used some sort of filter. The overall color looks a bit washed and yellow. I'm sure they shot in the golden hour, but skin tones to have an orange to yellow tone, which I myself hate. I've still never seen anybody on the beach or anywhere with natuarl orange skin. (unless you count use of tan from a can)

Dec 23 08 07:24 am Link

Model

Janos

Posts: 1572

Atlanta, Georgia, US

Revolve Studios wrote:
looks to me like either a kodachrome film stock or a similar emulation of it

has a late 60s look it - to me

I'll have to check that out, thanks for the info.

Even with the Zara campaign, they use a warm colours. As a model and photographer, I am in love with lighting, kind of funny... as I browse through magazines, I get excited about lighting... lol...

https://i98.photobucket.com/albums/l268/embrouillamini/parisgirl.jpg

Dec 23 08 07:27 am Link

Photographer

Magnus Hedemark

Posts: 4281

Raleigh, North Carolina, US

You can get a lot of that effect through a gold reflector and/or a warming filter in natural sunlight.

Dec 23 08 07:29 am Link

Photographer

Daniel Norton

Posts: 1745

New York, New York, US

Janos - wrote:
Thank you, yeah I am thinking of Greece, should be able to get some amazing light there!

The 81B, that would be a warming filter than. Yeah, I love natural light, it creates beautiful images, but I was not sure if they used some type of filters as well, or if it was 100% natural lighting.

81 series filters are warming with an orange feel, they each warm to different degrees, 81 being the least then 81a, 81b, 81c etc..

This might be helpful..

http://www.leefilters.com/camera/produc … 27B9D3E9AE

and yes, Greece would be an ideal spot

Dec 23 08 08:21 am Link

Photographer

saverio

Posts: 722

Santa Monica, California, US

experiment with shooting film, you'd be surprised with the magic of the results.  setting and time of day are paramount.

Dec 23 08 08:26 am Link

Photographer

Michael Kirst

Posts: 3231

Los Angeles, California, US

PS silly.  tongue

Dec 23 08 08:29 am Link

Photographer

WizardofthelightPhoto

Posts: 289

Miami, Florida, US

Magnus Hedemark wrote:
You can get a lot of that effect through a gold reflector and/or a warming filter in natural sunlight.

Thank you

Dec 23 08 10:45 am Link

Photographer

Son Appareil

Posts: 307

San Diego, California, US

Try a small cut from a light shade of brown panty hose [about 3" X 3"] and stretch it behind a neutral UV filter. Experiment with different shades and densities-- and you may find an interesting soft, mood, period look inventory you can use. Save the results in an Image file and keep an inventory of the shades you like.

This was done for years with some aging film stars in the 50's and 60's. It's a fun, low cost and interesting method.

Dec 23 08 10:53 am Link

Photographer

Monito -- Alan

Posts: 16524

Halifax, Nova Scotia, Canada

Janos - wrote:
Even with the Zara campaign, they use a warm colours. As a model and photographer, I am in love with lighting, kind of funny... as I browse through magazines, I get excited about lighting... lol...

https://i98.photobucket.com/albums/l268/embrouillamini/parisgirl.jpg

O.o

A Leica!  A beautiful woman!  Paris!  What's not to like? smile

In this case, the art direction has selected all warm brownish or gray tones for the set and wardrobe.  The lighting is relatively neutral and the color balance is neutral, as evidence by the whiteness of the white coffee cup.  I suspect the lighting setup might be relatively simple, only three or four lights, maybe fewer, but very carefully constructed and tweaked.  However, I'd have put a touch more light on the shadows of the bag, assuming that they are selling the bag rather than the Leica.

Dec 23 08 11:30 am Link

Model

Janos

Posts: 1572

Atlanta, Georgia, US

Monito -- Alan wrote:

O.o

A Leica!  A beautiful woman!  Paris!  What's not to like? smile

In this case, the art direction has selected all warm brownish or gray tones for the set and wardrobe.  The lighting is relatively neutral and the color balance is neutral, as evidence by the whiteness of the white coffee cup.  I suspect the lighting setup might be relatively simple, only three or four lights, maybe fewer, but very carefully constructed and tweaked.  However, I'd have put a touch more light on the shadows of the bag, assuming that they are selling the bag rather than the Leica.

Thanks for the excellent info!

Dec 24 08 07:30 am Link

Photographer

Brian Hillburn

Posts: 2442

Las Vegas, Nevada, US

I love the look. If it is Kodachrome I believe there's only one place in the world that develops it.

Dec 24 08 08:51 am Link

Model

Janos

Posts: 1572

Atlanta, Georgia, US

Brian Hillburn wrote:
I love the look. If it is Kodachrome I believe there's only one place in the world that develops it.

For sure wink

But with Kodachrome, wouldn't you get images that just look like this?

http://i82.photobucket.com/albums/j270/JohnnyGunn/Cush234120_LA_Ninth_Ward.jpg

http://i82.photobucket.com/albums/j270/JohnnyGunn/FSA_CO_Peach_Harvest_Delta.jpg

http://i82.photobucket.com/albums/j270/JohnnyGunn/FSA_TX_Boys_in_a_Truck.jpg

Dec 24 08 10:43 am Link

Photographer

Escalante

Posts: 5367

Chicago, Illinois, US

Its a great effect !
Nice choice of examples also.
I'd like to think that they used actual film to produce some of the saturated colors and texture. Its beautiful , all the while easy to obtain with film.
I try ( I do mean try lol ) to do my own version of it considering I am shooting full digital, but prefer to cool it down in stead of warming it.
https://www.escalantephotography.com/images/beauty/beauty4/m-5.jpg

Dec 24 08 10:50 am Link

Model

Janos

Posts: 1572

Atlanta, Georgia, US

What is some of the best times to shoot for the warm colours from the sun?

Dec 24 08 04:42 pm Link

Photographer

Escalante

Posts: 5367

Chicago, Illinois, US

Janos - wrote:
What is some of the best times to shoot for the warm colours from the sun?

That depends allot on your location as well as the weather conditions. I prefer to shoot on over cast days over full blown out sunny days. Shooting in a Urban City center will bring incredible lighting situations form the glass reflections off the sun and of course the shadows are stunning. Shooting in a wooded area where a canopy is available is a wonderful place to be able to play with lights and shadows with tree canopies opening and closing with the wind , etc. While every location / time of year , weather patters etc come in to play for a "what's Best" answer.'
It is a choice of preference I guess no real answer.
Though I will say that I avoid shooting any where near Noon where the sun is at it's highest point in the sky, especialy with out cloud cover.

I hope that helps

Dec 24 08 05:29 pm Link

Photographer

robert christopher

Posts: 2706

Snohomish, Washington, US

it looks cross processed to me, you can find cross processing actions just search.

Dec 24 08 11:59 pm Link

Photographer

DA PHOTO

Posts: 1540

Toronto, Ontario, Canada

http://www.youtube.com/watch?v=zgWBqGqx328
here is the video spot.



i love gucci
the white suit is amazing.
the photography looks like its craig mcdean

i guess its put together in post. to look like 1970 retro design.
the classic  gucci look


Natasha Poly is  sizzling  hot

Dec 25 08 12:44 am Link