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Hello Ladies and Gentleman, I have a question about the lighting, this lighting technique seems to becoming more properly lately, and I am wondering what exactly is it called and what is the process of achieving it. It has a very warm, natural light, that visionary good on the eyes, and it seems to have a mixture sepia and colour. Is this done through a certain filter off the lens? Thank you!! This is from the Gucci Cruise 07/08 Campaign Dec 23 08 05:51 am Link It looks like natural light during "magic hour" Warming filter later in the day would also achieve this color (like 81b) but the light itself would not be as pretty.. Go to a beautiful tropical area and start shooting as the sun rises Dec 23 08 06:42 am Link Thank you, yeah I am thinking of Greece, should be able to get some amazing light there! The 81B, that would be a warming filter than. Yeah, I love natural light, it creates beautiful images, but I was not sure if they used some type of filters as well, or if it was 100% natural lighting. Dec 23 08 07:16 am Link looks to me like either a kodachrome film stock or a similar emulation of it has a late 60s look to it - to me Dec 23 08 07:22 am Link On my monitor it looks as though they used some sort of filter. The overall color looks a bit washed and yellow. I'm sure they shot in the golden hour, but skin tones to have an orange to yellow tone, which I myself hate. I've still never seen anybody on the beach or anywhere with natuarl orange skin. (unless you count use of tan from a can) Dec 23 08 07:24 am Link Revolve Studios wrote: I'll have to check that out, thanks for the info. Dec 23 08 07:27 am Link You can get a lot of that effect through a gold reflector and/or a warming filter in natural sunlight. Dec 23 08 07:29 am Link Janos - wrote: 81 series filters are warming with an orange feel, they each warm to different degrees, 81 being the least then 81a, 81b, 81c etc.. Dec 23 08 08:21 am Link experiment with shooting film, you'd be surprised with the magic of the results. setting and time of day are paramount. Dec 23 08 08:26 am Link PS silly. Dec 23 08 08:29 am Link Magnus Hedemark wrote: Thank you Dec 23 08 10:45 am Link Try a small cut from a light shade of brown panty hose [about 3" X 3"] and stretch it behind a neutral UV filter. Experiment with different shades and densities-- and you may find an interesting soft, mood, period look inventory you can use. Save the results in an Image file and keep an inventory of the shades you like. This was done for years with some aging film stars in the 50's and 60's. It's a fun, low cost and interesting method. Dec 23 08 10:53 am Link Janos - wrote: O.o Dec 23 08 11:30 am Link Monito -- Alan wrote: Thanks for the excellent info! Dec 24 08 07:30 am Link I love the look. If it is Kodachrome I believe there's only one place in the world that develops it. Dec 24 08 08:51 am Link Brian Hillburn wrote: For sure Dec 24 08 10:43 am Link Its a great effect ! Nice choice of examples also. I'd like to think that they used actual film to produce some of the saturated colors and texture. Its beautiful , all the while easy to obtain with film. I try ( I do mean try lol ) to do my own version of it considering I am shooting full digital, but prefer to cool it down in stead of warming it. Dec 24 08 10:50 am Link What is some of the best times to shoot for the warm colours from the sun? Dec 24 08 04:42 pm Link Janos - wrote: That depends allot on your location as well as the weather conditions. I prefer to shoot on over cast days over full blown out sunny days. Shooting in a Urban City center will bring incredible lighting situations form the glass reflections off the sun and of course the shadows are stunning. Shooting in a wooded area where a canopy is available is a wonderful place to be able to play with lights and shadows with tree canopies opening and closing with the wind , etc. While every location / time of year , weather patters etc come in to play for a "what's Best" answer.' Dec 24 08 05:29 pm Link it looks cross processed to me, you can find cross processing actions just search. Dec 24 08 11:59 pm Link http://www.youtube.com/watch?v=zgWBqGqx328 here is the video spot. i love gucci the white suit is amazing. the photography looks like its craig mcdean i guess its put together in post. to look like 1970 retro design. the classic gucci look Natasha Poly is sizzling hot Dec 25 08 12:44 am Link |