Forums > Hair, Makeup & Styling > MAC Rodarte Collection Controversy

Makeup Artist

DvoraDivine

Posts: 12

Newcastle upon Tyne, England, United Kingdom

*Apologies if this is in the wrong forum. Feel free to move it if it is*

At 8pm today some of the UK's most popular bloggers got together and  simultaneously released blog posts about the upcoming MAC Rodarte Collection.

By the sounds of it, people are not impressed. At all. I don't wanna link any particular blog posts but google is your friend on this.

Quick outline: Someone, somewhere put two and two together after the names of items in this collection were released. "Juarez" is the name of a name polish. It is also the name of an improvished Mexican factory bordertown where hundreds of women have been raped, abused and murdered. Some people say 300 women have been murdered. Others estimate 5000 women have either just disappeared or been murdered.  Some of the collection items are named "Factory", "Ghost Town", "Sleepless", "Pale", "Quinceanera" etc. The promo picture looks very much like a sleep deprived ghostly looking woman. The links between Juarez and this collection are not difficult to make.

Anyone else heard of this hoo-haa? If so what are your thoughts? I'd like to hear what you pro's think about it.

Thanks.

Jul 18 10 12:43 pm Link

Makeup Artist

EmElle Makeup and Hair

Posts: 5013

San Jose, California, US

Since I haven't looked anything up, and I don't plan on really paying much attention to MAC or any of their collections or ads, going by simply what you post, yes it seems like really poor form to glamorize such a horror as Juarez.  Unless MAC is going to publicly announce that they are about to throw money at trying to solve the problem, I don't know how anyone who is aware of Juarez will get a good feeling about supporting this collection.

However, I'm guessing not many people know about Juarez, and since their target market is teens, I'm doubting that their will be a strong public outcry.  Parents will have to be well informed of the issues, and be right on top of their kid's purchases.

Jul 18 10 01:05 pm Link

Makeup Artist

Neeki Rodriguez MUA

Posts: 329

Washington, District of Columbia, US

This was MAC's reaction / response:

"We understand that product names in the M·A·C Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. M·A·C will give a portion of the proceeds from the M·A·C Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts"

It says a few things about how they do business. It's not so far fetched to think their marketing team would overlook this, esp. when you think about how the creative process probably went (ie: researching pictures of Mexico and it's culture). But if it is something they indeed discovered during the brainstorming process, they deserve every bit of bad press coming their way. Tasteless isn't even the word.

Jul 18 10 01:12 pm Link

Makeup Artist

LizW_Makeup

Posts: 1621

Boston, Massachusetts, US

When you come out with dozens of new collections per year, at least one of them is bound to be a tasteless PR disaster. Way to think it through, MAC.

Jul 18 10 01:19 pm Link

Makeup Artist

Camera Ready Studios

Posts: 7191

Dallas, Texas, US

Neeki Rodriguez MUA wrote:
This was MAC's reaction / response:

"We understand that product names in the M·A·C Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. M·A·C will give a portion of the proceeds from the M·A·C Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts"

It says a few things about how they do business. It's not so far fetched to think their marketing team would overlook this, esp. when you think about how the creative process probably went (ie: researching pictures of Mexico and it's culture). But if it is something they indeed discovered during the brainstorming process, they deserve every bit of bad press coming their way. Tasteless isn't even the word.

we will give a portion of the proceeds????  Um.... I give a portion of my proceeds to the homeless here in the USA  and paralyzed vets.   Don't most companies give something to charity? I dont' like the way they advertise it, the rest of us don't make a big deal about this stuff....its only normal practice to give some income away

Jul 18 10 01:35 pm Link

Makeup Artist

Christin C

Posts: 98

Chicago, Illinois, US

agreed that it is in poor taste.  I just read that MAC is at least kind of trying to make it right by pledging to donate a portion of the proceeds to help those in need in Juarez.  Not that it excuses this lack in judgement, but it at least softens the blow.

Edit- oops, just saw that someone else posted this

Jul 18 10 01:38 pm Link

Makeup Artist

Neeki Rodriguez MUA

Posts: 329

Washington, District of Columbia, US

Mary wrote:
we will give a portion of the proceeds????  Um.... I give a portion of my proceeds to the homeless here in the USA  and paralyzed vets.   Don't most companies give something to charity? I dont' like the way they advertise it, the rest of us don't make a big deal about this stuff....its only normal practice to give some income away

Exactly. It almost makes them look even more careless to address the issue by throwing money around instead of pulling the line all together.

Jul 18 10 02:25 pm Link

Model

YvonneEmilie

Posts: 3641

Brooklyn, New York, US

I've heard about this and about the backlash to the upcoming collection, but I kind of don't see what the big problem is.

Yes, Juarez has some huge problems, especially the tragedy with the women who are being killed.  But that doesn't define the town.  (I say this as someone who has been to Juarez) And the collection was inspired by a trip that the sisters behind Rodarte took from some place in Texas I believe to Juarez.

The collection isn't about Juarez itself. Its about the atmosphere of the landscape, the feel of the trip and the general aesthetic of the journey that they took.  Juarez is just one part of the journey.

In my opinion it looks like the gals behind Rodarte are just a little sheltered. They took this trip probably in air conditioned cars and stayed in hotels and were safe and secure.  They either didn't know about the mass killings or they had heard about it but it didn't occur to them when they were discussing the collection with MAC.  I think MAC overlooked it as well, or it just never came up.

And maybe this is a good thing, all this controversy. It will shed light on the killings and help get the word out there. If I were MAC and I really wanted to help the women in Juarez out, I would keep the collection just as it is with all the names and such, but promote it as a way to get people to find out about the tragedy.  That way they will be doing more than just donating some money to an orginization, which is great, but that might not do any real good.  If they get the word out there, the chances of these women finding justice or being safe increases.

Jul 18 10 02:55 pm Link

Makeup Artist

Artifex

Posts: 1621

Columbus, Ohio, US

Jul 18 10 03:38 pm Link

Makeup Artist

Camera Ready Studios

Posts: 7191

Dallas, Texas, US

YvonneEmilie wrote:
I've heard about this and about the backlash to the upcoming collection, but I kind of don't see what the big problem is.

Yes, Juarez has some huge problems, especially the tragedy with the women who are being killed.  But that doesn't define the town.  (I say this as someone who has been to Juarez) And the collection was inspired by a trip that the sisters behind Rodarte took from some place in Texas I believe to Juarez.

The collection isn't about Juarez itself. Its about the atmosphere of the landscape, the feel of the trip and the general aesthetic of the journey that they took.  Juarez is just one part of the journey.

In my opinion it looks like the gals behind Rodarte are just a little sheltered. They took this trip probably in air conditioned cars and stayed in hotels and were safe and secure.  They either didn't know about the mass killings or they had heard about it but it didn't occur to them when they were discussing the collection with MAC.  I think MAC overlooked it as well, or it just never came up.

And maybe this is a good thing, all this controversy. It will shed light on the killings and help get the word out there. If I were MAC and I really wanted to help the women in Juarez out, I would keep the collection just as it is with all the names and such, but promote it as a way to get people to find out about the tragedy.  That way they will be doing more than just donating some money to an orginization, which is great, but that might not do any real good.  If they get the word out there, the chances of these women finding justice or being safe increases.

wow, it just dawned on me.....slaps head.....  this is Estee Lauder.... Is their marketing dept this stupid? I think not......  and here we are discussing another MAC subject...  we're a bunch of puppets and I'm going back to ignoring them now because this latest ploy is just distasteful.... I was stupid for a few minutes, but I'm done now... I see this entire marketing ploy for what it is now and I think we have all been used.

I love it when that little light goes off in my head smile  I am not a 20 something year old (deleting word thats not really appropriate) ... I'm not a fool and I'm pissed off because I was caught up for a moment... had to turn my brain back on I guess

Jul 18 10 07:31 pm Link

Makeup Artist

Artifex

Posts: 1621

Columbus, Ohio, US

Mary wrote:
I am not a 20 something year old idiot...

....What is that supposed to mean?

Jul 18 10 07:37 pm Link

Makeup Artist

Camera Ready Studios

Posts: 7191

Dallas, Texas, US

Artifex  wrote:
....What is that supposed to mean?

nothing personal, I have no idea how old you are but the MAC demographic is 20 something..... This is the MAC market  and this whole controversy is another ploy and I think 20 somethings are going to buy it...like I did for a few hours and Im over twice that age....

Didnt mean to offend any one in their 20's but since thats the MAC demographic I think thats who they are marketing to.

and again no offense to anyone in their 20's but I would have never seen this for what I am pretty convinced it is (would have never seen this without a lot of life and marketing experience)   that was my point...

Jul 18 10 07:41 pm Link

Makeup Artist

Artifex

Posts: 1621

Columbus, Ohio, US

Mary wrote:

nothing personal, I have no idea how old you are but the MAC demographic is 20 something..... This is the MAC market  and this whole controversy is another ploy and I think 20 somethings are going to buy it...like I did for a few hours and Im over twice that age....

Didnt mean to offend any one in their 20's but since thats the MAC demographic I think thats who they are marketing to.

and no offense to anyone in their 20's but I would have never seen this for what I am pretty convinced it is (would have never seen this without a lot of life and marketing experience)   that was my point

I don't think age has that much to do with ignorance.

Jul 18 10 07:44 pm Link

Makeup Artist

Camera Ready Studios

Posts: 7191

Dallas, Texas, US

Artifex  wrote:
I don't think age has that much to do with ignorance.

actually life experience means a lot when deciphering this type of marketing... I would have not noticed without years and years of experience....which I did not have in my 20s

however IDIOT was not the right word because there are a lot of really bright 20 somethings... but I think they (MAC) takes lot of us for idiots... and they had me for awhile, I was  an idiot for a few hours....  I was taken on this one and many of the MAC shenanigans...  as I said... that years of experience and a  a few marketing classes in college just triggered the light in my head... the marketing dept at Estee Lauder is NOT NOT NOT this stupid... however they are known for controversy...  controversy as a marketing tool... free advertising.... they love the internet... who do you think noticed the connection between the area and the product names?  my money would be on the MAC marketing dept.... of course thats just my opinion, I could be wrong but the only other option would be real idiots being hired by Estee Lauder and I don't think thats the case

Jul 18 10 07:47 pm Link

Makeup Artist

Elaine FACESbyEMG

Posts: 151

Irvine, California, US

Wow. Quantity over quality. Way to go Estee Lauder. SMDH.

Jul 18 10 08:57 pm Link

Makeup Artist

Heather Vince

Posts: 54

Vancouver, British Columbia, Canada

Not that I am an expert at mass-marketing, but I seem to think it's common sense to err on the side of caution and do some background work first, no matter how brilliant my idea might be.
I just can't see how this whole thing was overlooked - to be 'inspired' usually involves knowing a bit about the subject at hand and this whole Juarez collection is the biggest 'give-your-head-a-shake' fiasco.

The colour palette doesn't even celebrate Mexican culture - there was nothing honouring here at all. So disappointing.

Jul 18 10 08:59 pm Link

Makeup Artist

liz yu

Posts: 1902

Toronto, Ontario, Canada

i dont' believe it was overlooked at all.  it's a controversy driven campaign.  just this thread alone probably generated hundreds of search for this campaign on the search engines.  image the entire internet + word of mouth + the other ppl that you will be talking to about this in the next week.

Jul 18 10 09:10 pm Link

Makeup Artist

Camera Ready Studios

Posts: 7191

Dallas, Texas, US

liz yu wrote:
i dont' believe it was overlooked at all.  it's a controversy driven campaign.  just this thread alone probably generated hundreds of search for this campaign on the search engines.  image the entire internet + word of mouth + the other ppl that you will be talking to about this in the next week.

EXACTLY

This is a classic example... marketing 101.....free publicity.... "Oooops, we made an error, totally innocent... so sorry.... giving money to charity... blah blah blah" 

We are now supposed to believe that Estee Lauder hired a bunch of blooming idiots (because we know they cant afford professionals)    they put this very IN BAD TASTE  campaign together thinking nobody would notice the correlation between the names of the products and the city.... so why would they correlate the names and the circumstances to begin with????... DUHHHHHH   


out of the blue some MAC fan who has studied this part of the world (yea, there a lot of MAC fans that are familiar with this part of the world  LOL! ) sees this  very odd correlation and the blogging begins ..... I dont think so.....

on the other hand they may have hired really stupid people that really didn't know this info about the city... maybe this info isnt even true and the whole thing is just a internet driven sales ploy?... my head hurts.... but any way you toss it... MAC isn't looking good

Jul 18 10 09:21 pm Link

Makeup Artist

Heather Vince

Posts: 54

Vancouver, British Columbia, Canada

But it doesn't help their image at all. Yes free publicity, but now they look insensitive and downright silly.

Jul 18 10 10:30 pm Link

Makeup Artist

Danielle Moore

Posts: 310

Port Lincoln, South Australia, Australia

Just wanted to put my 2 cents.

When I first heard about the collection (and I generally don't go for "limited edition" collections, as it's just a marketing technique designed to get "addicts" to think "I better BUY EVERYTHING, it'd Limited!!!"    I was actually intrigued because I really like Rodarte, and I love the colours and imagery of Mexico, plus I'm from Texas.  (haha see my profile picture.)

But then I found out about the controversy.  I'm a bit nonplussed really, on one hand I kind of think it's no big deal because MANY cities have some type of crime issue going on, if they named a collection after New Orleans would it create controversy because of post-Katrina issues or the high murder rate there?  Do these issues overshadow what was a vibrant, unique city?

On the other, the images of the collection are nothing like I pictured they would be.  They are stark, slightly scary, and ethereal.  It looks like they wanted to insinuate the darker story of this town.   That leads me to kind of side with Mary; it could all be marketing to get us talking and hopefully buying.  But if that's the case...why didn't they just begin the whole thing with a bent towards informing us with the plan to donate/help/spread information, instead of waiting to react? 

Hrm.

Jul 18 10 11:35 pm Link

Makeup Artist

LizW_Makeup

Posts: 1621

Boston, Massachusetts, US

liz yu wrote:
i dont' believe it was overlooked at all.  it's a controversy driven campaign.  just this thread alone probably generated hundreds of search for this campaign on the search engines.  image the entire internet + word of mouth + the other ppl that you will be talking to about this in the next week.

Yeah, having a lightbulb/duh moment here too... you nailed it.

This makes it even more insensitive. What's next, the MAC for BP collection? Just think of all the colors you could create inspired by oil on the water!

Jul 19 10 04:03 am Link

Makeup Artist

Glamazon_Beauty

Posts: 438

Edmonton, Alberta, Canada

LizW_Makeup wrote:
This makes it even more insensitive. What's next, the MAC for BP collection? Just think of all the colors you could create inspired by oil on the water!

Well duh? Any publicity is good publicity right? Am I right? *rolls eyes*

GIVE TO CHARITY! ALL WILL BE FORGIVEN!

Jul 19 10 08:50 am Link

Makeup Artist

Rachel Mitchell

Posts: 149

Austin, Texas, US

liz yu wrote:
i dont' believe it was overlooked at all.  it's a controversy driven campaign.  just this thread alone probably generated hundreds of search for this campaign on the search engines.  image the entire internet + word of mouth + the other ppl that you will be talking to about this in the next week.

LizW_Makeup wrote:
Yeah, having a lightbulb/duh moment here too... you nailed it.

This makes it even more insensitive. What's next, the MAC for BP collection? Just think of all the colors you could create inspired by oil on the water!

Seriously! You both took the words right outta my mouth.

Jul 19 10 09:06 am Link

Makeup Artist

DvoraDivine

Posts: 12

Newcastle upon Tyne, England, United Kingdom

I don't think MAC banked on this collection causing so much uproar. My Twitter timeline is full of rodartemac and someone has gone as far as contacting glamour magazine to see if they would write story on it.

I guess I'm wondering: if the bloggers who are pushing for the Juarez atrocities to be known and not exploited by some cosmetic company are so disgusted with MAC why not be serious about it and boycott them? Why make a fuss if you are still going to support the brand by  posting a blog post straight after about your favorite MAC eyeshadows? Maybe I'm being harsh but it seems a bit fickle to me.

As for rodarte and MAC either way they have benefited. They can turn this all around and still come up tops. They are working furiously behind closed doors to make this work for them. I guess for the women of Juarez, MAC has just put them on the world map.

Jul 19 10 09:29 am Link

Makeup Artist

courthart

Posts: 2365

Los Angeles, California, US

wow. that made my heart hurt. really bad taste. my in-laws have been missionaries in Juarez for 30 years....I know all too well the horror going on down there...to take it lightly is sick.......

Jul 19 10 09:30 am Link

Makeup Artist

courthart

Posts: 2365

Los Angeles, California, US

DvoraDivine wrote:
I don't think MAC banked on this collection causing so much uproar. My Twitter timeline is full of rodartemac and someone has gone as far as contacting glamour magazine to see if they would write story on it.

I guess I'm wondering: if the bloggers who are pushing for the Juarez atrocities to be known and not exploited by some cosmetic company are so disgusted with MAC why not be serious about it and boycott them? Why make a fuss if you are still going to support the brand by  posting a blog post straight after about your favorite MAC eyeshadows? Maybe I'm being harsh but it seems a bit fickle to me.

As for rodarte and MAC either way they have benefited. They can turn this all around and still come up tops. They are working furiously behind closed doors to make this work for them. I guess for the women of Juarez, MAC has just put them on the world map.

would you mind posting what blogs you are reading?

Jul 19 10 09:30 am Link

Clothing Designer

Wilde Hunt Corsetry

Posts: 344

Columbus, Ohio, US

Geez...what's next, their Rwanda collection? Way to keep it classy, MAC! hmm

Jul 19 10 03:02 pm Link

Clothing Designer

Wilde Hunt Corsetry

Posts: 344

Columbus, Ohio, US

In contrast, here is a beautiful and respectful way to reference the events in Juarez.
http://www.youtube.com/watch?v=WeNC63Y6WkQ

Jul 19 10 03:24 pm Link

Makeup Artist

LisaJohnson

Posts: 10525

Nashville, Tennessee, US

M ac knew exactly what they were doing.  Check the google lists and such.  With them controversy is ALL that matters.  I'm so over that bs.

Shame.  Way to advertise you "care" by using the very people that are abused.  SICKENING if you think about it.  As bad as "we care about aids and hiv -  we give 100% proceeds!" yeah, as you PUSH the gullible public to purchase 3 and 4 OTHER non-campaign items and get ALL those funds.  Screw you.

Jul 19 10 03:29 pm Link

Makeup Artist

Camera Ready Studios

Posts: 7191

Dallas, Texas, US

DvoraDivine wrote:
I don't think MAC banked on this collection causing so much uproar. My Twitter timeline is full of rodartemac and someone has gone as far as contacting glamour magazine to see if they would write story on it.

I guess I'm wondering: if the bloggers who are pushing for the Juarez atrocities to be known and not exploited by some cosmetic company are so disgusted with MAC why not be serious about it and boycott them? Why make a fuss if you are still going to support the brand by  posting a blog post straight after about your favorite MAC eyeshadows? Maybe I'm being harsh but it seems a bit fickle to me.

As for rodarte and MAC either way they have benefited. They can turn this all around and still come up tops. They are working furiously behind closed doors to make this work for them. I guess for the women of Juarez, MAC has just put them on the world map.

bloggers = MAC... think about it.... it's pretty disgusting really

Jul 19 10 07:50 pm Link

Makeup Artist

TheMakeupMan

Posts: 3799

Los Angeles, California, US

Please guys , everyone is so blasted overly politically correct , everyone needs to just lighten up

I did a super bowl commercial this last year called the green police
(if you dont know who the green police were , google )
The jews were in a uproar about that ( im jewish as well just to note )

I did another commercial for huggies called I poo in blue and there were protests over that too , using the word poo

People really need to lighten up , I mean they are not calling the colors , freshly raped , or gang bang a minor ................. im mean   really

Jul 19 10 10:03 pm Link

Makeup Artist

EmElle Makeup and Hair

Posts: 5013

San Jose, California, US

TheMakeupman wrote:
Please guys , everyone is so blasted overly politically correct , everyone needs to just lighten up

(snip)

People really need to lighten up , I mean they are not calling the colors , freshly raped , or gang bang a minor ................. im mean   really

Comparing poo to Juarez is hardly appropriate.  Using or not using the word poo, yeah, that's being oversensitive in my opinion, especially since I use that word all the time (I do have a toddler!).  But Juarez is a human tragedy that is being glamorized by a makeup line that is known for being flashy.  I'm sure the rape and murder victims would hardly feel that a nail polish or lipstick is doing any sort of justice.  And since MAC/EL didn't even care to come up with the charity idea at the onset, this back peddling is simply to hide the fact that they didn't believe that those who know about Juarez actually cared or perhaps that anyone of any consequence actually knew about it.

It's a bit like those who have glamorized (worshiped) Charles Manson or any other serial murderer.  I don't think it's being overly sensitive to hope that those people finally get their heads screwed on straight.

This would be a completely different discussion if MAC/EL had conjured up this line and had the charity/ies in place prior to any announcement of the collection, with a similar divying up of the proceeds as they do for HIV/AIDS.  People would actually respect the company for being sure that justice was finally served for the victims.

Jul 19 10 10:21 pm Link

Makeup Artist

TheMakeupMan

Posts: 3799

Los Angeles, California, US

EmElle Makeup and Hair wrote:

Comparing poo to Juarez is hardly appropriate.  Using or not using the word poo, yeah, that's being oversensitive in my opinion, especially since I use that word all the time (I do have a toddler!).  But Juarez is a human tragedy that is being glamorized by a makeup line that is known for being flashy.  I'm sure the rape and murder victims would hardly feel that a nail polish or lipstick is doing any sort of justice.  And since MAC/EL didn't even care to come up with the charity idea at the onset, this back peddling is simply to hide the fact that they didn't believe that those who know about Juarez actually cared or perhaps that anyone of any consequence actually knew about it.


It's a bit like those who have glamorized (worshiped) Charles Manson or any other serial murderer.  I don't think it's being overly sensitive to hope that those people finally get their heads screwed on straight.

This would be a completely different discussion if MAC/EL had conjured up this line and had the charity/ies in place prior to any announcement of the collection, with a similar divying up of the proceeds as they do for HIV/AIDS.  People would actually respect the company for being sure that justice was finally served for the victims.

True smile

Jul 19 10 10:57 pm Link

Makeup Artist

Elaine FACESbyEMG

Posts: 151

Irvine, California, US

EmElle Makeup and Hair wrote:

Comparing poo to Juarez is hardly appropriate.  Using or not using the word poo, yeah, that's being oversensitive in my opinion, especially since I use that word all the time (I do have a toddler!).  But Juarez is a human tragedy that is being glamorized by a makeup line that is known for being flashy.  I'm sure the rape and murder victims would hardly feel that a nail polish or lipstick is doing any sort of justice.  And since MAC/EL didn't even care to come up with the charity idea at the onset, this back peddling is simply to hide the fact that they didn't believe that those who know about Juarez actually cared or perhaps that anyone of any consequence actually knew about it.

It's a bit like those who have glamorized (worshiped) Charles Manson or any other serial murderer.  I don't think it's being overly sensitive to hope that those people finally get their heads screwed on straight.

This would be a completely different discussion if MAC/EL had conjured up this line and had the charity/ies in place prior to any announcement of the collection, with a similar divying up of the proceeds as they do for HIV/AIDS.  People would actually respect the company for being sure that justice was finally served for the victims.

this.

Jul 19 10 11:02 pm Link

Makeup Artist

beauty

Posts: 1213

Akhiok, Alaska, US

DvoraDivine wrote:
*Apologies if this is in the wrong forum. Feel free to move it if it is*

At 8pm today some of the UK's most popular bloggers got together and  simultaneously released blog posts about the upcoming MAC Rodarte Collection.

By the sounds of it, people are not impressed. At all. I don't wanna link any particular blog posts but google is your friend on this.

Quick outline: Someone, somewhere put two and two together after the names of items in this collection were released. "Juarez" is the name of a name polish. It is also the name of an improvished Mexican factory bordertown where hundreds of women have been raped, abused and murdered. Some people say 300 women have been murdered. Others estimate 5000 women have either just disappeared or been murdered.  Some of the collection items are named "Factory", "Ghost Town", "Sleepless", "Pale", "Quinceanera" etc. The promo picture looks very much like a sleep deprived ghostly looking woman. The links between Juarez and this collection are not difficult to make.

Anyone else heard of this hoo-haa? If so what are your thoughts? I'd like to hear what you pro's think about it.

Thanks.

This is serious s#*t, I have know about these issues for a long time and there has been so many independent doco's done on this subject, usually by hurt family members. 
This is really hitting below the belt for me, and I am shocked that this has been allowed to happen.

I can not accept what it is that I have just read and will take this to a higher level.

I am meeting with the head of MAC,  USA advertising,  this week and I will bring this up with her, and I will try and have an honest answer for you on this some time soon.

In very poor taste

Jul 20 10 03:24 am Link

Makeup Artist

CMMakeup

Posts: 1727

New York, New York, US

how do we know it wasn't rodarte that came up with the names?

Jul 20 10 08:50 am Link

Makeup Artist

EmElle Makeup and Hair

Posts: 5013

San Jose, California, US

CMMakeup wrote:
how do we know it wasn't rodarte that came up with the names?

Does it matter?  MAC is the one that went live with them.

Jul 20 10 10:20 am Link

Makeup Artist

courthart

Posts: 2365

Los Angeles, California, US

Quoted from an online article I found...

"CIUDAD JUAREZ, Mexico — If Dante had ever been to Juarez he would have placed it squarely in the seventh circle
of hell, the one housing "violence" and "ringed by a river of boiling blood."
The city, which lies on the Rio Grande just across from El Paso, Texas, is the murder capital of the world, claiming more than 5,500 killings since January 2008. It is responsible for one-fifth of the more than 25,000 drug-related murders that have occurred in Mexico since 2006 when President Felipe Calderon officially declared war on the country’s heavily armed drug cartels.
That national war reached another dramatic turning point last month when the front-running candidate for governor in a drug-torn Mexican border state was assassinated by gunmen believed to have been sent by a drug cartel.
Nowhere is the violence more horrific than in Juarez, where 13 teenagers were murdered at a party and 17 recovering drug addicts killed at a rehab center.
But amid all the media spotlight on this butchery, the facts of who exactly is fighting, who is dying and why remain misty and confusing to many observers.
More from "7 circles of Juarez," a GlobalPost series about the hell of Ciudad Juarez:

Turning youth into hit men

In this special report, “The Seven Circles of Juarez: The murder capital of the world and those who dwell in its unique hell,” GlobalPost features a series of videos and dispatches that explore the concentric rings of greed, lust, avarice and complicity that have made the town its own, living inferno. We also look at the human stories of the paramedics, priests and social workers trying to pull the city up from the fiery depths.

Jul 20 10 10:46 am Link

Model

Suicidebunny

Posts: 143

Los Angeles, California, US

Jul 20 10 10:53 am Link

Makeup Artist

CMMakeup

Posts: 1727

New York, New York, US

EmElle Makeup and Hair wrote:
Does it matter?  MAC is the one that went live with them.

true ! But Rodarte were the ones that used this tragedy as their inspiration for their 2011 collection.

just saying. you can't place the blame solely on M*C its both their faults.

edit: I think the whole way both have handled the situation shows they don't really care. If they were up front about bringing awareness and help to this horrible place with such tragedy. the fact that people had to complain and make a stink to cause them to do something shows that hadn't planned on doing anything.

Jul 20 10 12:12 pm Link