Can I create one of my own or do i have to hire a lawyer to write one up for me?
If I could create my own and it will still hold legally, what advise would you give me in creating one?
Things I should or shouldn't say, in example
There are many available just around here. I guess to answer your question I'd say if you're working with corporate or even agency models, I may think about having a lawyer write it. For everyday use, find one you like and adjust it to your needs / work flow/ business model.
Since I actually have a real need for one now, I'm currently in the process of creating mine from 2 others I have.
There is another option that will save you some money... potentially.
If you have some decent writing skills, then do a search for privacy/publicity laws in your state, check out a bunch of the model release forms that are available online and then write your own.
Once you've written it, hire an entertainment attorney to review it and correct it. As long as your grammar and spelling are not atrocious, you will use less of an attorney's time than if you were to have him/her write it for you.
But, if your English skills rival that of a teenager who learned to read and write from Twitter, then it may be quicker and cheaper to just have your attorney do everything.