Hi Garry ,

Sign up for our mailing list so you will be in the loop. Since day one, IMATS has always welcomed those who aren't make-up artists but still wish to join us in our celebration of the art.

I feel the need to address this and I apologize for my aggressive tone - BUT.

I am increasingly aggravated by the marketing of "pro only" and the propaganda that comes with it.
Every show has non-professionals attending. Did you hear me ...EVERY SHOW. If anyone tells you otherwise they are BOLD FACE LYING.
I have participated in all of the major shows in North America and many abroad (IBS, IECSC, IMATS, TMS, ABS, Premiere, Beauty International, etc.) and make a point to query attendees as to their place in our industry ... MANY are non-pros.

Their inclusion is not about disrespecting the pros - it's a matter of $$$. Without a assurance of sufficient sales, your favorite companies cannot afford to or will not bother to participate. So show organizers make exceptions to accommodate the vendors. Simple as that.

I applaud shows that have designated exclusive times or days to accommodate Pros, but you cannot fault organizers for allowing pros to bring guests (with $$$ to spend) or the admittance of student attendees - it's a business.

So keep this in mind when you hear claims of "PRO ONLY" or "Pro Exclusive" ...it's simply not true.