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Forums > General Industry > Are "Real" (physical) Tear Sheets still of value? Search   Reply
Photographer
JOEL McDONALD
Posts: 608
Portland, Oregon, US


I've been wondering how valuable "real" physical tear sheets from an actual printed magazine (fashion, art, general feature sorts) still actually are.

In a digital/virtual World where eMags are the norm, I've noticed at all book stores (i.e. Barnes & Noble, Powell's, etc.) there is no shortage of specialty/feature magazines. So the question is:

Are actual tear sheets from a printed periodical (not just a "print out" from a virtual mag) still in demand, even sought after by models, photographers and clothing designers?

And if so how much so?
Dec 13 12 10:46 am  Link  Quote 
Model
angel emily
Posts: 1,020
Boston, Massachusetts, US


From a purely anecdotal perspective, I'd say yes, because it shows published work in your portfolio, which is always valuable to a model (at least around here) because it shows you're an actual working model, not just a gal with portfolio shots and clients (at least around here) seem to like this.
Dec 13 12 10:50 am  Link  Quote 
Photographer
Paul Tirado Photography
Posts: 4,205
New York, New York, US


I would disagree with your point that emags are the norm. At some point most likely they will be but not at the moment.

Well having your work in an actual physical magazine does still have a great deal of meaning when it is known magazine and/or with a wide distribution. You mention the magazines found at places like Barnes and Noble and to get distribution in there you would have likely had an investment of several to ten of thousands of dollars at minimum for large print runs and to have your work in those magazines means that whoever made that magazine thinks you work can drive sales of the magazine.

Now there are some emags that are equal if not exceed the production values of print mags but it not lost on people that pretty much anyone and their cousin can make an emag at little or no cost.
Dec 13 12 11:10 am  Link  Quote 
Photographer
( ANT ) Mgaphoto
Posts: 4,980
San Diego, California, US


much more impressive to have a physical tear sheet! so many magazines people start today are a freaking joke.. another photographer and I always joke around about how we need to start one ourselves, sarcastically of course lol. Even real magazines, like Playboy, have their online sites and the quality has gone down big time. many models you would never see in Playboy magazines and many bad photos to boot. I seriously hope, and believe, that even if the biggest magazines are downsized they will still have some around. people still like to look at print mags, I know I do, and I don't think that will ever change.
Dec 13 12 11:22 am  Link  Quote 
Photographer
M Pandolfo Photography
Posts: 12,113
Tampa, Florida, US


I think the influx of all the digital/e-zine/e-mags has only made a "real" printed tearsheet, from a reputable and known name, even that much more valuable.
Dec 13 12 11:27 am  Link  Quote 
Photographer
Good Egg Productions
Posts: 15,129
Orlando, Florida, US


With the shrinking of the printed media, I think a tear sheet is even MORE impressive than it was 20 years ago.

The problem is that there are 10,000 boutique and one-off printings of upstart magazines that no one has ever heard of, and no one ever will because there will not be a 2nd edition printing.

So you, as a model, have to decide when you get this tearsheet if it's even worth displaying.  If it's Vogue Italia, then I'd say yes.  If it's WeaselRascal XLS magazine (I made up a name, sorry if this exists) then maybe nice for your wall, but not necessarily the best choice for your book.


There's plenty of these upstarts who put the call out for other photographers to submit work (for either free or they actually will charge photographers to submit) for the content of their publication.  Some people are so desperate for the ability to say they're published that they see this as an investment.  To me, there's no difference between paying to be published in a magazine no one's ever heard of, and creating your own magazine that you're self published in that no one has ever heard of.
Dec 13 12 11:30 am  Link  Quote 
Photographer
AJScalzitti
Posts: 12,298
Atlanta, Georgia, US


Just as valuable as they were 20 years ago.  They show an ability to actualy produce a commercial shoot for a client, presumably on time as well (print is very picky about that).

Now as for an actual physical torn sheet, well I would rather have the PDF and print it on decent paper for my book.  Then again model agencies still use 9x12 books so physical tears can fit in, so I am sure it still happens as well.
Dec 13 12 11:33 am  Link  Quote 
Photographer
Mortonovich
Posts: 5,265
San Diego, California, US


Good Egg Productions wrote:
With the shrinking of the printed media, I think a tear sheet is even MORE impressive than it was 20 years ago.

Yes. And vanity press "magazines" do NOT count for shit to anyone beyond
friends and family.

AJScalzitti wrote:
Just as valuable as they were 20 years ago.  They show an ability to actualy produce a commercial shoot for a client, presumably on time as well (print is very picky about that).

Yep!!!


( ANT ) Mgaphoto wrote:
much more impressive to have a physical tear sheet! so many magazines people start today are a freaking joke.. another photographer and I always joke around about how we need to start one ourselves, sarcastically of course lol. Even real magazines, like Playboy, have their online sites and the quality has gone down big time. many models you would never see in Playboy magazines and many bad photos to boot. I seriously hope, and believe, that even if the biggest magazines are downsized they will still have some around. people still like to look at print mags, I know I do, and I don't think that will ever change.

Hey! So when are starting that, anyway?  hahahhahahah


I saw some girl post a "tear" from an on-line calendar.
An on-line calendar? hahahhahhahah what a joke.

Dec 13 12 11:41 am  Link  Quote 
Photographer
David Miller Photoworks
Posts: 2,350
Phoenix, Arizona, US


Good Egg Productions wrote:
With the shrinking of the printed media, I think a tear sheet is even MORE impressive than it was 20 years ago.

The problem is that there are 10,000 boutique and one-off printings of upstart magazines that no one has ever heard of, and no one ever will because there will not be a 2nd edition printing.

So you, as a model, have to decide when you get this tearsheet if it's even worth displaying.  If it's Vogue Italia, then I'd say yes.  If it's WeaselRascal XLS magazine (I made up a name, sorry if this exists) then maybe nice for your wall, but not necessarily the best choice for your book.


There's plenty of these upstarts who put the call out for other photographers to submit work (for either free or they actually will charge photographers to submit) for the content of their publication.  Some people are so desperate for the ability to say they're published that they see this as an investment.  To me, there's no difference between paying to be published in a magazine no one's ever heard of, and creating your own magazine that you're self published in that no one has ever heard of.

Agree with the above.

The type of valuable tearsheets are

1. ones that pay you and/ or
2. are in reputable publications

which excuses all Magcloud, which is essentially a scam to get unpaid contributers to promote on behalf of a vanity "publisher", and most Issuu type "emags."  I actually think more of the Issuu ones because they won't charge $40 for a print copy.

Keep in mind a lot of actual publications don't qualify as #2. 

I went to Barnes and Nobles yesterday and was saddened that a lot of the familiar art photography magazines have gone subscription only, and probably soon digital only, but those are also ones with years under their belt... Lenswork, Silvershotz, etc.  Stuff people have heard of, that matter. 

But anyone who gets excited over Magcloud is frankly fooling themselves that it means anything.

Dec 13 12 11:46 am  Link  Quote 
Photographer
Mortonovich
Posts: 5,265
San Diego, California, US


The thing is, it depends on who you are showing them to. If you show "tears" from a print-on-demand thing to the editor at The Atlantic Monthly, they are going to laugh you right out of the office.

But if you show that to a newbie llama on MM, she'll rip her clothes off and shoot with you. (provided you give her a copy of all the RAW files, of course.)
big_smile
Dec 13 12 11:49 am  Link  Quote 
Photographer
Mortonovich
Posts: 5,265
San Diego, California, US


David Miller Photoworks wrote:
... Lenswork, Silvershotz, etc.  Stuff people have heard of, that matter.

God, I miss Lenswork. What a beautiful, beautiful book.

Dec 13 12 11:51 am  Link  Quote 
Photographer
David Miller Photoworks
Posts: 2,350
Phoenix, Arizona, US


ChiMo wrote:

God, I miss Lenswork. What a beautiful, beautiful book.

Still thriving as a DVD/ iPad thingie

Dec 13 12 01:06 pm  Link  Quote 
Photographer
D S P
Posts: 510
Portland, Oregon, US


They're only valuable if you show them. I have clients that couldn't care less about them until they show up to my studio at one of my social events and then the tear sheets wow them.
Dec 13 12 01:23 pm  Link  Quote 
Photographer
JOEL McDONALD
Posts: 608
Portland, Oregon, US


Hi All -

I'm glad to hear that physical (real) tear sheets are still as valued as ever, if not more so, even in our digital age.

As a photographer/publisher I wasn't sure.

Thanks for all the feed back.

Joel
Dec 13 12 04:58 pm  Link  Quote 
Photographer
L2Photography net
Posts: 2,504
University City, Missouri, US


Michael Pandolfo wrote:
I think the influx of all the digital/e-zine/e-mags has only made a "real" printed tearsheet, from a reputable and known name, even that much more valuable.

+1

Dec 13 12 05:09 pm  Link  Quote 
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