Hey guru -

project requires a specific naming convention:

date/company/project/day of project/camera #/ .file format (NEF/JPG)

how do I automate all or portions of this during import?

there are some portions in the default settings, I need to setup one of these to add the clients requirements ...

Create an import preset. Not at LR right now so can't give specifics. RTFM? :-)

http://adobe.ly/KKp7MJ

That and many others on Adobe's website for Lightroom...

THANK YOU ...

*for the linked video, the info starts around 5:15 if you choose to skip ahead

I didn't watch the video, but I just hit F2 in Library mode, select all, and then name them however I want.  My naming convention is along the lines of shoot date/subject/sequence number, but it's easy enough to add more.  You might also want to consider putting those fields in your metadata so that you can easily search for them and/or build a quick collection.