http://connect.dpreview.com/post/804646 … uct-images

"In response to the boom in fashion e-commerce, Maurits Teunissen and Bartel Huibregtsen founded StyleShoots, to simplify one of the most important steps in the process - photographing products for online display."

Pretty cool. Wonder what the price tag on that setup is?

Looks expensive and same result with a light table if you knock out background to white no need to outline or path. But then I am old school what do I know. I suppose anyone with say $40,000 extra bucks is now an expert. Still in the right setting a real time saver.

Technically I strongly doubt that there is very much too this at all. A time saver? Yes quite probably and the setup is something that means anyone with a little training could use - but technically, while it looks cool, there's nothing there that isn't quite simple to do.

Seems like such an awfully expensive solution to such a narrow range of applications...

Well, maybe for huge manufacturer or distributor, who don't search for artistic looks and results this solution would pay off. Like an addition to production line machinery.

If you've ever done product photography before, this is awesome!!

cool, time-saving... but what innovation ?

how is a difference mask innovation?
you barely need an action for this.