"In response to the boom in fashion e-commerce, Maurits Teunissen and Bartel Huibregtsen founded StyleShoots, to simplify one of the most important steps in the process - photographing products for online display."
Looks expensive and same result with a light table if you knock out background to white no need to outline or path. But then I am old school what do I know. I suppose anyone with say $40,000 extra bucks is now an expert. Still in the right setting a real time saver.
Technically I strongly doubt that there is very much too this at all. A time saver? Yes quite probably and the setup is something that means anyone with a little training could use - but technically, while it looks cool, there's nothing there that isn't quite simple to do.