I would follow this sequence:
1) RAW conversion...
2) D&B and healing. Clean up everything that doesn't belong there, before next steps.
3) Create multiple different HDR images, and then blend them into the base image (percentual blend). Different HDRs, for different zones. (Masks will be needed). Note that I don't mean pure HDR, I mean HDR blended into the base image.
4) D&B and healing (again) to smooth the major imperfections and then sharpening (smoothing imperfections ahead and after each sharpening, allows you to go further will less damage).
5) Proceed with localized toning... (you need a lot of it after the HDR blend).
Note that for web images, there is also a lot about resizing to the proper size with sharpness.