Model Mayhem #:
Last Activity:
Apr 02, 2018
Very Experienced
Depends on Assignment
Oct 24, 2008

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About Me

Traver Rains was raised on a fifth generation horse and cattle ranch in Montana.
He is Co-founder/Designer of Heatherette.
Thanks to people like world reknowned stylists Patti Wilson and Patricia Field, and photographer David LaChapelle, he made a tremendous splash in the fashion industry very early on, receiving editorial credits in such magazines as Vanity Fair, W, Surface, Paper, YM, In Style, ID, Flaunt, Italian Vogue, and Rolling Stone among others.

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Credit Notes

Fashion Television interview:

Full Frontal coverage:

Aside from the ongoing presence in fashion magazines, Traver has represented Heatherette with Richie on many TV programs.
Live appearances:
Mtv’s TRL, Mtv News, The Tonight Show with Jay Leno, E! News, BET’s Black Carpet, Extra, Entertainment Tonight, Access Hollywood, CNN, The Today Show, Good Day New York Live, and Good Day LA. 
Special appearances:
Americas Next Top Model, Project Runway, NBC’s Fashion on Ice special, The Anna Nicole Smith Show, Mtv’s MADE, Mtv’s My Super Sweet Sixteen, VH1 Super Group, The Fabulous Life of…, Love Ride, and much more!

Currently residing in Los Angeles, Traver is working as a fashion photographer in his Hollywood studio. He has recently shown his work at exhibits in San Francisco, Hollywood and Culver City. Attendees included Alan Cumming, Brian Friedman, Guy Branum, Aubrey O'Day and Erika Jayne.

Traver Rains, has also introduced a new label, T. Rains. His collection is a series of silkscreened t-shirts, tanks, and hoodies sold in exclusive boutiques and online. Traver presents a wearable and affordable collection reminiscent of both his western roots, a flair of pop art and some quirky humor. Many of the images seen are taken from Traver’s own photography. Full Frontal Fashion interview on Traver:

Not only has Heatherette made a mark in the fashion industry, Traver and Richie have ventured into the world of music as well and had the honor of collaborating with super producer Swizz Beatz on the Fall/Winter 2007 “Over the Rainbow” show soundtrack.  Other music ventures have included show soundtracks with Boy George and the Scissor Sisters.  Heatherette has also had the pleasure of: Costuming Danity Kanes nation-wide tour, as well as Steven Tyler for Aerosmith, Pink, Lil Mama, Teyana Taylor etc

Heatherette is also active participants in the following charities:
Hetrick Martin Institute, Lower East Side Girls Club, Operation Smile, Youth Aids, Designers for Darfur, DIFFA, Human Rights Campaign (where they were honored with the Visibility award), GLAAD, MAC Viva Glam Campaign, MACY*S Passport, Vienna Life Ball (
The pair has launched Heatherette internationally, and have continued to cultivate friendships with top celebrities the world over. Fans of Heatherette include Gwen Stefani, Paris & Nicky Hilton, Mariah Carey, Aerosmith, Britney Spears, Christina Aguilera, Kelly Osbourne, John Galliano, Mary J. Blige, The Backstreet Boys, Shirley Manson, Lil’ Kim, *Nsync, David Beckham, Shakira, Courtney Love, Naomi Campbell, Alicia Keys, Karolina Kurkova, Miss Piggy, Pink, Missy Elliott, Pamela Anderson, Mandy Moore, Beyonce, Jessica Simpson, Peaches, Jaime Lee Curtis, Phyllis Diller, Anna Nicole Smith, Kelis, The Scissor Sisters, Aaron Carter, Lydia Hearst, Jamie Lynn Sigler, Pharrell, P. Diddy’s Making the Band: Danity Kane, Fergie, Gisele Bundchen, Daniela Sea, Vivica A Fox, Cuba Gooding Jr, Jenna Jameson, Alan Cumming, Kimora Lee Simmons, Mya, Kelis, Hannah Montana, Mena Suvari, Swizz Beatz and many more!