Forums > Digital Art and Retouching > What did Playboy do before Photoshop?

Photographer

TerrysPhotocountry

Posts: 4649

Rochester, New York, US

There was a dark room before digital.

Dec 23 10 02:26 pm Link

Photographer

Ken Marcus Studios

Posts: 9421

Las Vegas, Nevada, US

The problem with airbrushing was that you couldn't match the color/contrast/saturation quality of the images that wern't airbrushed.

The process of airbrushing required that you make a large dye-transfer print and then an artist paints over it with an airbrush, paint brush, Q-tips with either bleach or color dye, and other hands-on techniques.

Once that is completed, then the print has to be copied (re-photographed). It's almost impossible to make that match the quality of the originals.

Don't get me wrong, they look wonderful, but there is a difference from the originals and that ruins the continuity of the layouts.

Dec 23 10 02:27 pm Link

Photographer

Ken Marcus Studios

Posts: 9421

Las Vegas, Nevada, US

NothingIsRealButTheGirl wrote:

And every shoot important enough for an 'unlimited budget' was retouched, as you told us earlier in this thread.

NO . . . only the ones where celebrities would have it in their contracts that they can approve the final images and have them retouched to their satisfaction.

The girl layouts were not handled in that manner.

Dec 23 10 02:29 pm Link

Photographer

BodyShotsNY

Posts: 201

Ridge, New York, US

I remember rumors that Playboy could move the position of a model's arm from at her side to over her head if they wanted.

Is that untrue? (Another Myth shot to hell?)

Dec 23 10 02:36 pm Link

Model

Ashley Graham

Posts: 26822

Oceanside, California, US

Why are people arguing with Ken? By the way, his shots look almost flawless in camera, so I'm assuming most was out of the camera back then. Unlike today where everyone thinks I'll fix it later, the pros and old pros think, why tidbit in ps when I can fix it before going to ps?

Dec 23 10 02:37 pm Link

Photographer

Cinema Photography

Posts: 4488

Boulder, Colorado, US

https://img.photobucket.com/albums/v328/producedby/paint_can.jpg

Makes me wonder, did they always over retouch? Seeing images from the early 60s they all look way more natural and realistic, not, you know..fake

Dec 23 10 02:41 pm Link

Photographer

NothingIsRealButTheGirl

Posts: 35726

Los Angeles, California, US

Ken Marcus Studios wrote:
NO . . . only the ones where celebrities would have it in their contracts that they can approve the final images and have them retouched to their satisfaction.

The girl layouts were not handled in that manner.

Well, giving every girl layout an unlimited budget sounds like a good way to loose a casino.

However, I am interested to know how pretouching would apply to these images
http://jezebel.com/5693656/how-your-pla … -made-nsfw

What would you have done differently on any one of those images? Use a different model? The very side light that reveals the form of the breasts and stomach muscles also brings out the pores and stretch marks.

I wish more of those red pencil notes were legible but how do you pretouch some of those notes? Nipple or aureole shape, for example.

Dec 23 10 02:42 pm Link

Model

Janos

Posts: 1572

Atlanta, Georgia, US

Sad huh? and women try to compete with this? they cannot... and any man who think he can find himself a wife that looks like this, has no clue...

We live in a world that is mislead with false looks...

Dec 23 10 02:45 pm Link

Photographer

Ken Marcus Studios

Posts: 9421

Las Vegas, Nevada, US

NothingIsRealButTheGirl wrote:
What would you have done differently on any one of those images? Use a different model? The very side light that reveals the form of the breasts and stomach muscles also brings out the pores and stretch marks.

I wish more of those red pencil notes were legible but how do you pretouch some of those notes? Nipple or aureole shape, for example.

If you study the centerfolds from the 70's and 80's you'd see that there was quite a bit of clever covering with garments to hide flaws. Creative posing was also key back then.

We also used diffusion to smooth skin and glamorize the models.

We only shot 12 girls a year . . . yet we interviewed and tested hundreds to find those few that could stand up to the centerfold process.

The centerfolds were shot on 8x10. An average or three or more weeks was required to just get that one image. After that photo was approved, then the 35mm images were taken to complete the layout. A typical layout would budget around 50k-75k.

Dec 23 10 03:02 pm Link

Photographer

Creative Digital Imagez

Posts: 178

Yucaipa, California, US

Ken Marcus Studios wrote:

Not quite correct . . . .

The photographers were specialists (only a handful in the world qualified to shoot centerfolds).

The models were all (for the most part) amateurs. The vast majority of the women that we shot for Playboy had never modeled before.

The hardest part of our job was to make inexperienced models look like professionals.

Mr Marcus is the AUTHORITY here when it comes to this topic ... hes the real PRO and knows what hes talking about. I always listen to what he has to say and his work is FABULOUS.

Dec 23 10 03:06 pm Link

Photographer

BCADULTART

Posts: 2151

Boston, Massachusetts, US

Ken,

"Youth is wasted on the Young..."

I hear you.

Merry Christmas

Chuck

Dec 23 10 03:15 pm Link

Photographer

Gulf Coast Glamour

Posts: 495

Bradenton, Florida, US

Scott Johnson Studios wrote:
IMO, when they stopped shooting women with clear skin.. the editing became more over the top. But then it's not about the editing for most that are looking at it.. it's more about the woman and the size of her breasts.

When did "editing" become the catch phrase for re-touching.  It seems to have come from those with only the digital experience and don't have the more established foundation that came with prior film use experience.  When we used to edit a shoot it ment we "edited" down the larger number of images to the smaller number of select images.  Professional studios did lots of business with re-touching artists.  If you read down to one of Ken Marcus's statements he makes the statement of "re-touching" for the use of correcting flaws in the image, not editing.

Dec 23 10 03:16 pm Link

Photographer

Gulf Coast Glamour

Posts: 495

Bradenton, Florida, US

Creative Digital Imagez wrote:

Mr Marcus is the AUTHORITY here when it comes to this topic ... hes the real PRO and knows what hes talking about. I always listen to what he has to say and his work is FABULOUS.

No kidding, "Authority" is an understatement.  I had to honor to study with Ken years ago.  Probably the best week of education in all my photography life.

Dec 23 10 03:19 pm Link

Photographer

Nadirah B

Posts: 28521

Los Angeles, California, US

Janos - wrote:
Sad huh? and women try to compete with this? they cannot... and any man who think he can find himself a wife that looks like this, has no clue...

We live in a world that is mislead with false looks...

*swoon*

Janos is so aweshum! big_smile Do you look like yourself?

Guys don't have to stress about looks like womens do, chances are you look the same in person!

Dec 23 10 03:25 pm Link

Photographer

Gulf Coast Glamour

Posts: 495

Bradenton, Florida, US

Ashley Graham wrote:
Why are people arguing with Ken? By the way, his shots look almost flawless in camera, so I'm assuming most was out of the camera back then. Unlike today where everyone thinks I'll fix it later, the pros and old pros think, why tidbit in ps when I can fix it before going to ps?

Very true Ashley, not everyone has time to sit at the computer trying to fix a problem that should've been corrected before taking the image.  If there are lighting issues, hairs out of place, make up issues, poor posing, why shoot these problems ?  The real professionals take a few seconds to fix before they shoot.  ( I know I'll get beat up for that last sentence)

Dec 23 10 03:25 pm Link

Retoucher

Ashish Arora

Posts: 2068

Montreal, Quebec, Canada

cinema photography wrote:
https://img.photobucket.com/albums/v328/producedby/paint_can.jpg

Makes me wonder, did they always over retouch? Seeing images from the early 60s they all look way more natural and realistic, not, you know..fake

Yeah. And a lot fuller models, more realistic and believable, ooh and curvy too! wink

http://freakymartin.com/2008/06/19/play … 31-photos/

I find those girls a lot hotter in bed

https://fc06.deviantart.net/fs51/f/2009/284/1/9/Spank_Me_by_Slipknot1987.gif lol

Dec 23 10 04:02 pm Link

Photographer

Pure Visions Photograph

Posts: 1507

Adelaide, South Australia, Australia

*laughs till tears stream down face*

What did people do before Photoshop? Oh I don't know, actually know their trade and how to process and edit in another format? Don't take 300photos or press the delete button constantly to get one good shot?

Listen to Ken Marcus damn it.

Seriously guys, there is a life outside of photoshop. There are also other ways of processing and other programs apart from Photoshop if you really do wish to use a digital darkroom.

I rarely use the Digital darkrooms and prefer to rely on a bit of talent and do as much as I can in camera (yes, I know I hate that word too but you'd be surprised what you can create with makeup, lighting and a bit of knowledge on a camera; lessens your time spent processing and lets you have more time making)

Side Note: Learn what these terms mean. Editting, processing and retouching. It'll save you looking as if you don't know what you are talking about.

Edit: Is the format used to assemble the components. You edit when you choose which photos you are going to use.

Process: A series of actions, changes, or functions bringing about a result. A series of operations performed in the making or treatment of a product.

Re-touching:
1. To add new details or touches to for correction or improvement.
2. To improve or change (a photographic negative or print), as by adding details or removing flaws.

Dec 23 10 04:38 pm Link

Photographer

A_Nova_Photography

Posts: 8652

Winston-Salem, North Carolina, US

Just when I think the stupidity on this site can get any worse, along comes this post...

Ken has discussed techniques used many times in the past...

Dec 23 10 05:16 pm Link

Model

Janos

Posts: 1572

Atlanta, Georgia, US

Nadirah B wrote:

*swoon*

Janos is so aweshum! big_smile Do you look like yourself?

Guys don't have to stress about looks like womens do, chances are you look the same in person!

lol, thanks, I have met quite a few models who look the same in their photos, sometimes people look better in person than in their photos and of course, then there are the models who are so overly ps'ed and look nothing like they do in person. Editing photos for small things is one thing, but some people look NOTHING like they do in their photos in person...

Dec 23 10 06:47 pm Link

Model

cameryn coxxx

Posts: 369

Delray Beach, Florida, US

my fiance says they used to send negatives to a retouch house, where they would actually paint in negative on the negatives, that's one reason large format film was preferred.

Dec 23 10 06:53 pm Link

Photographer

Cinema Photography

Posts: 4488

Boulder, Colorado, US

Clearly Ken Marcus knows because he has done it, and I'm thrilled he is able and willing to share his experiences.

For some other folks: First the Horse, then the Car..they both got you places as transportation, doesnt mean its the only way to travel. Some people are old school some are new school. Not even possible to do what I do "in camera"

If I could paint, I would and that would be that, but PS allows me to get closer to whats in my mind than anything else.

I am planning on learning Wet Plate. Doesnt mean I'll stand around saying the guys who still use 35mm are not doing it right.

Film or Digital, the end result is the same. An image.. a unique image that moves you, inspires you and creates a reaction of emotion that was not in you before. Thats art.

Doesnt mean I can look at something somebody shot and think..thats amazing. Its not how they got there, its what they created that matters.

Everything else is just somebody giving somebody else the high hat

Dec 23 10 07:14 pm Link

Photographer

Cherrystone

Posts: 37171

Columbus, Ohio, US

Heather Honey wrote:
my fiance says they used to send negatives to a retouch house, where they would actually paint in negative on the negatives, that's one reason large format film was preferred.

Did you fiance shoot for Playboy?

banghead

Dec 23 10 07:25 pm Link

Photographer

John Edward

Posts: 2462

Dallas, Texas, US

Argue with Ken?

Idiots.

Back in the day, a good shooter, spent time leaving just the right amount of "Edge," Checking the DOF, the Lighting, the Contrast, and all to shoot, maybe, a hundred pics a shoot.

No 800 pics, no FotoChop, no Color Correction, You color correct for Fuji, or Kodak..

Then my best friend spent time after work until midnight, retouching a couple prints, so the magazine would print them. I was, and always have been a "Good Photographer," But when I got published in everything in town, I was best friends, with the best photofinisher in town.

If I made a Good Negative, He Made a Great Print.

He did a Slight Crop, and corrected for Color Density, Contrast, and Light/Dark.

That's it, that's all.

What Ken is saying was true back then, and it's true now, but some insist you can photochop anything, including crap.

Nope.

Dec 23 10 07:25 pm Link

Photographer

Worlds Of Water

Posts: 37732

Rancho Cucamonga, California, US

Ken Marcus Studios wrote:
There was NO retouching allowed back in those days.

Only the cover was retouched

So the cover was not considered part of the publication?... roll  Probably the single most important ingredient of the mag... wink

Dec 23 10 08:17 pm Link

Photographer

OpenMinds

Posts: 886

Paradise Valley, Arizona, US

Ken Marcus Studios wrote:
During the 11 years (1974 - 1985) that I shot centerfolds, calendars, pictorials and editorials for Playboy, there was a policy against retouching anything except the cover (to make sure text would contrast properly and be easily readable)

Our policy during those days was:  Pre-touch, rather than Re-touch


KM

OMG, say its not true!  You mean...  ahhh... get it right in camera????????   AHHHGGGGG!
/sarcasm

Dec 23 10 08:22 pm Link

Photographer

glamourglenn

Posts: 865

Lancaster, Pennsylvania, US

Heather Honey wrote:
my fiance says they used to send negatives to a retouch house, where they would actually paint in negative on the negatives, that's one reason large format film was preferred.

and you are 24, probably making your fiancee somewhere in his late 20's, maybe early 30's? so in the 70' and 80's he was...ummm letme do some quick math...ummm, let's see, calculating here, hmmmm, let's see, OK got it, he probably was not quite born yet or less than 5 years old.

and yet your finance knows more than the one guy on MM who actually was there and worked for Playboy at the time frame in question?

got it.

oh, might want to tell your finance they didn't shoot negatives very often, if at all. They shot transparency film.

Dec 23 10 08:25 pm Link

Photographer

OpenMinds

Posts: 886

Paradise Valley, Arizona, US

Ken Marcus Studios wrote:
Not quite correct . . . .

The photographers were specialists (only a handful in the world qualified to shoot centerfolds).

The models were all (for the most part) amateurs. The vast majority of the women that we shot for Playboy had never modeled before.

The hardest part of our job was to make inexperienced models look like professionals.

Ken, correct me if I'm wrong, but I remember reading a quote many years back:
"If you want to see it, light it", referring even to such minute detail as an ash tray in the set.
Was that not your quote?

It just goes the way of imparting attention to detail while making the shot, rather than having to fix a problem after the fact.

Dec 23 10 08:29 pm Link

Photographer

Ken Marcus Studios

Posts: 9421

Las Vegas, Nevada, US

Heather Honey wrote:
my fiance says they used to send negatives to a retouch house, where they would actually paint in negative on the negatives, that's one reason large format film was preferred.

In the days before digital, we shot color transparencies (positives), not negatives. Black & White images were rarely used, and those were made from prints that were submitted to the editors, rather than negatives.

KM

Dec 23 10 08:39 pm Link

Photographer

Ken Marcus Studios

Posts: 9421

Las Vegas, Nevada, US

Select Models wrote:

So the cover was not considered part of the publication?... roll  Probably the single most important ingredient of the mag... wink

Apparently you did not read what I said earlier . . . the cover was the ONLY thing that was regularly retouched because text had to contrast against the background so it's readable. The cover was a one shot item and was not able to be compared to any other image next to it, like an editorial or centerfold layout would be.

Dec 23 10 08:43 pm Link

Photographer

Ken Marcus Studios

Posts: 9421

Las Vegas, Nevada, US

Sorry . . . double post for some reason

Dec 23 10 08:44 pm Link

Photographer

Ken Marcus Studios

Posts: 9421

Las Vegas, Nevada, US

OpenMinds wrote:
Ken, correct me if I'm wrong, but I remember reading a quote many years back:
"If you want to see it, light it", referring even to such minute detail as an ash tray in the set.
Was that not your quote?

It just goes the way of imparting attention to detail while making the shot, rather than having to fix a problem after the fact.

Yes . . . that sounds like something that I have said repeatedly for many years.

Dec 23 10 08:46 pm Link

Photographer

Chuckarelei

Posts: 11271

Seattle, Washington, US

Heather Honey wrote:
my fiance says they used to send negatives to a retouch house, where they would actually paint in negative on the negatives, that's one reason large format film was preferred.

Just FYI, it's positive. Transparencies or slides.

Dec 23 10 08:53 pm Link

Photographer

Chicchowmein

Posts: 14585

Palm Beach, Florida, US

Ken Marcus Studios wrote:

Apparently you did not read what I said earlier . . . the cover was the ONLY thing that was regularly retouched because text had to contrast against the background so it's readable. The cover was a one shot item and was not able to be compared to any other image next to it, like an editorial or centerfold layout would be.

RIF -- I thought what you said was pretty darn clear -- and lol at the people still arguing as to how it was done.

Silly wabbits . . .

Dec 23 10 08:57 pm Link

Photographer

enriquefoto-grafx

Posts: 706

Los Angeles, California, US

Good going Ken!

And I remember that at the Hollywood Kodak processing plant for Kodachrome, the images had to pass censoring muster.  And that's why many photographers of the genre shifted to Ekatachrome and Fujichrome.

All the best for the Holidays!

EG

Dec 23 10 09:16 pm Link

Photographer

Ken Marcus Studios

Posts: 9421

Las Vegas, Nevada, US

enriquefoto-grafx wrote:
Good going Ken!

And I remember that at the Hollywood Kodak processing plant for Kodachrome, the images had to pass censoring muster.  And that's why many photographers of the genre shifted to Ekatachrome and Fujichrome.

All the best for the Holidays!

EG

An unfortunate fact of life back in the days of censorship

Dec 23 10 09:20 pm Link

Photographer

Ruben Vasquez

Posts: 3117

Las Vegas, Nevada, US

enriquefoto-grafx wrote:
Good going Ken!

And I remember that at the Hollywood Kodak processing plant for Kodachrome, the images had to pass censoring muster.  And that's why many photographers of the genre shifted to Ekatachrome and Fujichrome.

All the best for the Holidays!

EG

Ken Marcus Studios wrote:
An unfortunate fact of life back in the days of censorship

Was Kodachrome preferred over Ektachrome and Fujichrome? How come?

Dec 23 10 10:01 pm Link

Photographer

Michael Zahra

Posts: 1106

Toronto, Ontario, Canada

Ummm, lol, before like digital, there was like something called film and the chemical darkroom.

Dec 23 10 10:07 pm Link

Photographer

Michael Zahra

Posts: 1106

Toronto, Ontario, Canada

terrysphotocountry wrote:
There was a dark room before digital.

Amen!  And it's amazing how little some people appear to know about it, and film and slides and the like. Lol

Dec 23 10 10:08 pm Link

Photographer

Ken Marcus Studios

Posts: 9421

Las Vegas, Nevada, US

Ruben Vasquez wrote:
Was Kodachrome preferred over Ektachrome and Fujichrome? How come?

.


Kodachrome was the highest quality 35mm film there was.
Is was virtually grainless and had the finest color rendition of any known film.
It was essentially a black and white film where the dyes were added in the processing. There was nothing that compared to the quality of it.

It was the film that separated the men from the boys!

It was slow . . . ISO 25 and ISO 64

It required absolute perfection in exposure, as there was less than 1/4 stop leeway for error (not like shooting RAW digital, where you can be off by several stops and correct it in PS).

You were either right on, or you were screwed.

This was what was required by all the top magazines (Playboy included).

KM

Dec 23 10 10:10 pm Link

Photographer

bmiSTUDIO

Posts: 1734

Morristown, Vermont, US

Ken Marcus Studios wrote:
During the 11 years (1974 - 1985) that I shot centerfolds, calendars, pictorials and editorials for Playboy, there was a policy against retouching anything except the cover (to make sure text would contrast properly and be easily readable)

Our policy during those days was:  Pre-touch, rather than Re-touch


KM

Back when models had to have a nearly flawless complexion head to toe. Real, natural beauties.

Dec 23 10 10:11 pm Link