Listening-2. Codi. D3/50mm. 1/250th, f/2.8, ISO1250.

L U C I M A FASHION-EDITORIAL PHOTOGRAPHY MASTER CLASS

This workshop is modeled after the Master Class I teach for MFA photography students at the New York Film Academy.

The world is full of ordinary and forgettable images. Images that fail to capture the "human element". Images that are incapable of creating an emotional bond with the viewer.

It's simply not good enough to shoot an image that's "good enough".

So for those photographers that are tired of standard modeling agency images and want to create more emotionally-charged images, I am hosting the 2nd Fashion-Editorial Photography Master Class (heres the first!) with hands-on learning (read: lots of shooting). This workshop builds off some of the basic concepts from previous workshops but really focuses on capturing unforgettable and timeless pictures; the stuff that makes great photographer and model portfolios (and not necessarily great modeling agency portfolios). These are the pictures that inspire models to book me for paid shoots.

And it means we'll be breaking a lot of rules. Rules that bind us to shooting the same sterile boring images over and over again. Really I could have called this class "Unorthodox Photography for Capturing the Human Element" because we're going to shoot unusual angles, with unusual lens choices, at unusual frame rates, with even more unusual camera settings...

Because it's not as simple as model+photography+retouching=good pictures. If that were the case then everyone would be creating amazing images. But it's not. It's an artistic process that starts with market perception and ends with how you present the images that you create. This class builds on the basics of executing a good model test but focuses more on the nuances involved in capturing the human element. Using the typical model test as the structure for shooting, we will specifically cover:


Lightning Rounds. Bekka. D3/70-200mm. 1/100, f/4.0, ISO400.

Day 1:
- Market perception / branding. How does the model perceive you as a photographer? Because the models' perception of you as a photographer is pivotal to how he/she responds to you.
- Pre-production correspondence. What are you saying to your model before the shoot? What expectations are you setting prior to the shoot?
- Pre-production planning. How are you preparing for the shoot? What are the elements you need to create unique images?
- First impressions. How do you represent yourself within the first moments of meeting your model? What can you say or do to influence those crucial first impressions?
- Setting up the first set. Being prepared for the first set allows you to sidestep the many pitfalls that exist in a typical model test. There are many elements to consider to ensure a successful first set.
- Shooting the first set. Arguably the most important step of the entire process. This is a critical juncture of the shoot because it sets the stage for the rest of the shoot. We'll spend the most time going over this part of the shoot to examine the interactions between photographer and model for generating images that capture the human element.

Day 2:
- Lighting. This will be a big chunk of the workshop as I will show you the lighting choices I employ for my fashion editorial images. This will cover different modifiers, lighting placement, and even "unorthodox sources" of ambient light. Basically whatever I use to get my shots.
- Image management workflow. I shoot a lot of frames and managing these images effortlessly is critical to image selection. We'll be using Lightroom as a digital asset management (DAM).
- Image selection. Arguably the second most important step of the process. So many photographers shoot incredible images only to pick the worst ones for retouching. And while there are many different perspectives for selecting images, we'll build your ability to evaluate images with a fashion/editorial eye.
- Post-processing. Fashion-editorial images are much more about interpretation and stylistic expression. I'll show you the techniques I employ to enhance images in Photoshop.
- Presentation. How do you showcase the images? Where do these images go? Who sees them? These are all important questions to answer because they affect the shoots you book in the future... especially the paid ones.


Tuesday afternoons. Kate. iPhone4 straight off the camera back.

General notes:

-Who is L U C I M A? I'm a fashion-editorial photographer based in Los Angeles (see www.lucima.com). I also teach at the New York Film Academy (Universal Studios campus) to 1-year and 2-year MFA photography students.

-Since good models are paramount to getting "the shot" we'll provide experienced agency-represented models for the workshop. I'll be updating this page shortly with who we're shooting.

-Photographers will be learning/shooting on-the-fly. I'm not a fan of lectures but rather a constant dialogue and sharing of knowledge. That also means, you're not paying to watch me shoot... you'll be doing most of the shooting!

-One of the things I enjoy most is keeping the workshop small for more one-on-one attention. I will cap the attendance at 15.

-One-on-one time with models is critical to the learning process. At the workshop you'll have plenty of time to work with models. There will be 2-3 photographers per model.

Photographers should bring:
-Camera/assorted lenses
-Computer to follow along for post work
-Lightmeter
-Media cards. LOTS of them. And fast ones. Preferably 60mb/sec+.
-Something to take notes with
-(optional) Pocket Wizards

Fee:
$969


Cancellation policy:
100% refund if cancellation is 2 weeks or more prior to workshop.
50% refund if cancellation is less than 2 weeks but more than 1 week prior to workshop.
0% refund if cancellation is 1 weeks or less prior to workshop.

Location
LUCIMA STUDIO
212 Kruse Ave.
Monrovia, CA 91016
626-674-2858

Date/Time
Saturday and Sunday, April 28-29th, 2012, 9AM-5PM

Click here to see my previous workshops!

Here's a promo video from the L U C I M A | Modeling Agencies Workshop


Q/A:
Will update more as inquiries come in!

Q: Where can I see more of the previous workshop results?[/b]
A: Please see our L U C I M A Workshop Facebook Group!

Q:How does this differ from the Modeling Agencies Workshop?
A:While we'll briefly touch on some common topics, this class is really a departure from the standard modeling agency test because we aren't bound by the requirements of the modeling agency and their agents. Throughout this class we're going to exercise our artistic license.

Q: Do you also teach workshops from Calumet? What's the difference?
A: Yes, I have a non-exclusive partnership with Calumet Photographic that affords me the opportunity to teach my own workshops. So far all my classes at Calumet have been 1-day events at the Hollywood store with no location shooting.

Q: Which airport should I fly into?
A: The best airport would be Burbank (Bob Hope Airport) but there is a limited # of flights in and out of Burbank. Next probably LAX or Ontario. Ontario Int'l Airport is 29 miles and smaller so it's easier to get in and out of. Then you have LAX (a huge hub) is 37 miles away.

Q: I'll be flying in from [fill in the blank]. Where should I stay that's not too far from your studio?
A: There are several 2-3 miles away from the studio. I'm not affiliated with any of the following suggestions:

a) Doubletree Hotel
924 West Huntington Drive, Monrovia, CA

b) Oak Tree Inn
788 West Huntington Drive, Monrovia, CA

c) Courtyard
700 W. Huntington Drive, Monrovia, CA

Q: Which models are we shooting?
A: Will update shortly! But chances are that they'll be the ones that you see most recently in my portfolio. See my tumblr blog for recent work!

Q: Are we shooting outdoors?
A: The vast majority of our time will be spent indoors in the studio but we will explore some location lighting.

Q: Will we be shooting nudes?
A: Nope. For that I suggest you go to Drew and Karl's workshops. I hear they're great

Q: At what point will you know whether you will register enough students to confirm the workshop?
A: I never cancel my workshops. If there is even 1 photographer, then the show goes on! Yes, I will teach to 1 photographer if only 1 registers! 

Q: Do I really need a light meter?
A: Yes and no. But basically I'll be showing you how to light with AND without light meters. But for a long-winded version of this answer please see my official stance on light meters.

Q: Are we shooting on location?
A: Yes! We're going on location on the second day. The location is  on of my "secret" shooting spots about 30-45 minutes from the studio in the hills. It's where I shot the following:

Q: What's the best airport to fly into for your workshop?
A: The best airport would be Burbank but there is a limited number of flights in and out of Burbank. Next probably LAX or Ontario. Ontario Int'l Airport is 29 miles (and smaller) and LAX (a huge hub) is 37 miles away.

would love to be a part of your master class....for the plus size model

Thanks for the offer Shelley! I will only be using models that I've previously worked with in the past. Cheers!

Here's a snippet from the last Fashion-Editorial Master Class!

http://lucima.com/wp-content/uploads/20 … ic-BTS.mov

Can't embed, so this is the best I could do lol!

LOL!

Well FWIW I will give you royalties on every photo of you I sell

If only this wasn't on the day of my graduation.

one day ill be able to go, but everytime in cali it is always the week before or after!

Totally forgot to mention in the original thread (I'll append) that we're going on location on the second day. The location is  on of my "secret" shooting spots about 30-45 minutes from the studio in the hills. It's where I shot the following:

ugh, repost...

Will be updating with models shortly!

Some of you asked, and yes the location is the same place I shot this video:

L U C I M A | Jordan | Siren Song

Posted an article that explains some of the philosophy behind the Master class: https://www.modelmayhem.com/education/p … e-shooting

Cheers!

This is the class to take!!
Sign up while there's still space!!!!

Cheers Ren! By the way some of you have asked about the airports nearby:

Best airport would be Burbank but there is a limited # of flights in and out of Burbank. Next probably LAX or Ontario. Ontario Int'l Airport is 29 miles (and smaller) and LAX (a huge hub) is 37 miles away.

I WILL have to take this class someday!

One of our workshop models:

Another one of our models:

Our outdoor shooting time will be extensive on Sunday, please make sure to bring plenty of CF cards so you don't run out of space. And yes, I will be demonstrating how to light outdoors in any given environment with and without reflectors. Even with the sun at high noon!

Here's one of the many articles I've written about Magic, and the premise behind the workshop! http://lucimablog.blogspot.com/2011/12/ … g-for.html

Yes, we'll be covering retouching on Day 1 and I'll show how I processed the outdoor images that we'll be shooting on Day 2.

And yes, this is a brook/river at the location on Day 2:

This is something you TRULY DO NOT WANT TO MISS..



www.jason-bassett.com

Thought this article might be useful for you guys!

http://lucimablog.blogspot.com/2012/02/ … cians.html

Some people asked for reviews of previous workshops. Here they are! http://lucima.com/testimonials

the outdoor location for day 2 looks awesome!

While I'm fairly new to the llama/fashion photography genre, I'm really loooking to Charles' quality instruction to get me on the right path!  To now, my learning process has been by random luck. 

Charles' work is always inspiring!

Anxious to get started!!!

OMG What an amazing Opportunity for a photographer!!!
Love it!

Visited the outdoor location again on Friday... still love this spot

Really loved your Working with Model Agencies class.  Great instruction and it finally put several things in perspective for me.  I'm hoping to be able to work this class in to increase my skills even more, just have to talk the wife out of the money! 

Another model... guess who?

whoaaa!  that's an awesome lineup of models for the workshop.