Antonio Barros wrote:
Hi,

I need to do a casting for a small client with a small budget. 
Images will be used only as content at social media platforms of the brand. Not a campaign, not a look book.
The shooting should take 4 hours, max! And the client will publish 5 or 6 pictures over the month.

What is the minimum reasonable rate I should offer for models?

Hi,
Theoretically, it's still a campaign to a degree, albeit on social media's limited venue, with the intended release of 5 or 6 pictures relating to the client's brand over the course of a month.

No reason a standard 1/2 Day Rate wouldn't apply for the shoot time, barring any negotiation for collateral or extended use beyond the initial month but that would have to be something up to the individual model's consideration: pay vs. brand association vs. tear sheet usability, etc.

You have a fantastic eye for model selection.  What are the going rates for models of that caliber that you've worked with in the past?

As relates to the client's overall budget?

WEST IMAGE wrote:
You have a fantastic eye for model selection.  What are the going rates for models of that caliber that you've worked with in the past?

As relates to the client's overall budget?

Most of the time magazines/brands organize the casting and pay the models/celebrities. And for tests model agencies pay me.

Victoria Morrisa wrote:
Ask the model for her rates after providing her the details of the job.

Hi Victoria! Thanks!

Asking the rates is for sure the right way to go if you have someone specific in mind.
But I need to launch a casting call and want to offer compensation that won't offend anyone.
I need to give the client some options and I want only models to participate in the casting if they are interested in the proposed compensation.