ALCHEMETRIC

Alchemetric is a lifestyle brand with a simple philosophy, based upon Sacred Geometry. This philosophy encompasses the notion that all things are connected through shape and form. Instead of focusing on the differences amongst each other and all things, we consider the similarity. That similarity is that shape and form is found within all things; from our solar system, to our own molecules we find similarities.
With this philosophy in mind, alchemetric fuses three creative outlets in our contemporary culture to express these thoughts. They are: fashion, events and music recording. With these three fundamental expressions of modern culture we are able to share with the world our views and concepts.

Founded in 2002, Alchemetric started as a production company in New Jersey called aptly Jersey Roots Productions. An independent promotion/booking company, their main objective has been to present live events that are musically, socially, and politically astute. By targeting the New York City market, Alchemetric has worked with such acclaimed NYC venues as The Knitting Factory, SOB’s, BB King’s, The Lions Den, South Paw, and more.  It has focused mainly on established artists who have made an impact on Hip Hop culture, and has organized and promoted events throughout the country showcasing an array of talent.   The experience and vision acquired working with these gifted artists paved the road to the current project, Underground Overstood.

Underground Overstood is a Hip Hop compilation CD/DVD laced with both classic and contemporary artists from the genre.  It was compiled over the past few years while simultaneously producing live Hip Hop events with many of the same artists featured on the project.  The bond that was created during the creation of this CD/DVD is not unlike the kinship of a family.  Included with the physical CD release is a DVD chock full of live performances and interviews, featuring many of the artists on the CD, along with a few extra special ones included! 

Alchemetric.com
Facebook.com/AlchemetricLifestyleBrand
Twitter.com/#!/alchemetric
Youtube.com/alchemetric
Alchemetric.bandcamp.com/album/underground-overstood
Soundcloud.com/alchemetric/dj-vinroc-underground
Myspace.com/Alchemetric