"Every picture tells a story...what's your story?"
UPDATE: Shooting an Angel....here is the video of my photo shoot with Tanya : http://vimeo.com/97312860
I am a photographer of real people. Unique, distinct and different... these are the three words that excite me the most about new projects.
It's 2014, and time for us to all start on our ‘brand me’ projects!
The process of marketing a brand involves more than just creating a logo or a tagline and publishing them. Branding helps articulate exactly what a service or product is, what it does, and who buys it. It’s important for all of us as well build our portfolios (and ultimately client lists), to consider our own brand what it is that we offer, and what it is that really makes us stand out.
Most of all, our brand is what we are connected to and it’s essential that once we determine what it should be, that we always remain loyal and consistent to it. Being part of this great ModelMayhem community allows us all a great opportunity to develop our own brand.
Models, let’s call this your own ‘brand me' project. Let’s begin to apply it to your current profile and your portfolio so you can start working towards getting the assignments you want.
To get things started, identify what attributes you have and what kind of modelling you think you would do better than others. You may want to think long and hard about this one. Conduct your own research project to help discover and refine those attributes. Friends and family are usually not the best sources of feedback for this. Be prepared to face realities, but more importantly seize opportunities...
I started out many years ago in Commercial Photography, and thought that is what I wanted to do. As great as that field is, it just wasn’t for me. After leaving the world of Commercial Photography (and took a break working in marketing for some great global companies) I now shoot portfolios, portraits and weddings and love it!
As the first step is to define, the next step is to refine. Now this doesn’t mean that we need to all operate in niche markets, but you should narrow things down and articulate clearly the kind of work that you best suit (and is best suited to you) and broadcast this to all potential clients. We live in a world of specialists, so trying to be all-things to all-people is rarely a successful strategy.
As an examples of good value-proposition the for a sports-model would be something like: ‘I am a sports/fitness model that loves fashion and brings energy and fun to every shoot’. For a bridal-fashion model it could be something like: “I am a tall Asian model who thrives on bringing the world of romance and glamour to bridal-fashion’.
These aren’t just taglines, they are value-propositions that articulate clearly what you do, and who you are. What’s more with your ‘brand me’ you’ll definitely stand out from the crowd. Need help with your 'brand-me' project? Just drop me a line....