“Risk-taking is the most successful key for Key Chow to break the rules on fashion designs” - China Textiles News
Chow Ka Wa Key, who obtained the Hong Kong Young Design Talent Award (YDTA) with scholarship of 0.25 million dollars and won the first place of the Hong Kong Fashion Designers’ Association Talent Award, is an emerging menswear designer, recognized for his sophisticated high-concept work, including innovative exploration of textural surfaces, which comes to be a significant part of his design process, and beautiful uses of colours, patterns, prints and luxury fibers. Cooperating with contemporary silhouettes, new and unique ways of experimenting traditional textile materials with latest fashion technology always generate surprise and challenge the traditional perspective in the fashion field.
Key's work has been featured in international fashion publications and exhibitions in the United States, the United Kingdom, Italy, Australia, China and Hong Kong. He is the recipient of several awards and grants for his creative work.
He is studying in Royal College of Art for Master in Fashion Menswear and holds a Bachelor's degree in Fashion Design with Knitwear from the Hong Kong Polytechnic University in 2012 with several scholarships. He won the overall grand champion from the 19th Jeanswest Fashion Awards, one of the biggest fashion design awards in China, within the Beijing Fashion Week during his first-year study. He also showcased his second-year collection in the 2012 Hong Kong Young Designers’ Contest during the Hong Kong Fashion Week. His BA collection telling two men’s wedding on a landfill created noise from the fashion media as well as the audiences, leading him to the overall 2nd runner up in the BA show and a scholarship from an Australian fashion company. His latest collection was exhibited in Milan, challenging the international fashion with the new perspectives of materials and tailoring, wining the Training Experience and Design Award.