ARROJO is a multi-faceted, multi-award-winning hairdressing brand committed to excellence and integrity in all elements of the craft. Incorporating salon, school, advanced academy, professional and consumer product distribution, we serve 1000 clients a week, and our education reaches over 100,000 professionals each year. Our purpose is to deliver world-class standards of hairdressing, world-class standards of service, choice and convenience to clients; to elevate standards of craftsmanship and creativity throughout the industry with the power of our advanced and inspirational, career-shaping education; to mentor, guide and support hairdressers who want reward and success; and to provide a foundation for the next generation of stylists to build creative, prosperous careers in a dynamic and exciting industry.
With thirty years in the craft, Nick has become a modern paragon of the industry. His signature razor-cutting technique is recognized and practiced worldwide. It is part of a modern and creative, precision-based hairdressing method pioneered by Nick, and designed to create fashion-forward, beautiful, wearable hair for clients, while offering creative freedom and versatility to stylists.
A revered hairdresser, educator, and bright light in the business Nick can boast exposure in the world’s best magazines, work with the world’s top fashion designers, and seven years as hairdressing host for TLC’s ‘What Not to Wear. He is an author and mentor and, through ARROJO education and collaboration with Goldwell and Empire, he shares his insights and inspirations with tens of thousands of fellow professionals each year.
Originally from Manchester, England, Nick’s career began at Vidal Sassoon, where he became their youngest ever creative director. Later, he worked for Wella, London, before taking the position of Director of Education at eminent New York salon, Bumble & Bumble, in 1994.
September 2001 brought the realization of Nick’s lifelong dream as ARROJO opened its doors for the first time. Eleven years on, the salon is a multi-award-winning brand recognized around the world for excellence, integrity, and commitment to the art and craft of hairdressing.