L.A.-based Troika International Inc. is ready to change people’s notions about what wigs and false eyelashes are all about. For over 30 years the company has strived to make their upscale products (the Red Cherry eyelashes already have a celebrity cult following) as much a part of the fashion conversation as any “It” bag sent down the runway. Their extensive offerings–presented in sleek images that look like they were torn from high fashion magazines–are chock-full of chic, modern hairpieces and lush lashes that customers will want to wear even after Halloween.
The Forever Young wig collection is split into subcategories–short, medium, sexy long, ultra long, and 3/4–along with brightly colored wigs and elegant attachments that assure every girl can find what she’s looking for, whether she’s an old Hollywood glamazon, indie rock chick, or a sophisticated Jackie O type. Another collection, dubbed Flaunt, is for African American women with a penchant for standout styles, be it honey-colored waves worthy of Beyonce, a quirky 80’s shag, or an elegantly tousled Pam Grier ‘fro. The best part? All wigs look authentically you due to the massive amount of colors (sometimes nearly over 50)!
Equally impressive are Troika’s aforementioned Red Cherry lashes, which have skyrocketed to the top of many-a-woman’s “Must-Have” list over the past few years. And as soon as you don them, you’ll understand why. The numerous styles–from subtle strands that give you a little boost to luxuriously plentiful mink-like versions and rainbow-colored stunners–all result in one thing: all eyes on you. And isn’t that the point?
.::CHECK US OUT::.