This Bronx, NY native has been a graphic artist since his early years. Having father Atiliano Medina and Uncle Benjamin Patino influencing his craft. Around 19 years of age Mr. Medina found refuge in fashion and beauty. In 2000 enrolling in Katherine Gibbs New Fashion Design & Merchandising program, in producing his very own fashion shows is where Mr. Medina found his true calling in Makeup Artistry. Mr. Medina began freelancing for fashion photographers. Having his work published various magazines. However Mr. Medina has a true passion is being back stage at NYCFW.
Mr. Medina is currently a freelance make-up artist working independently. Mostly recently Mr. Medina had the pleasure of shooting the cover for Equilibrio Magazine with the beautiful Dayana Mendoza former Miss Universe and Celebrity Apprentice contestant released February 2013. Also Mr. Medina was the key makeup artist for Raine Magazine shoot with Adrienne Bailon and Julissa Bermudez of Style Networks show “Empire Girls”. He also had the pleasure of becoming the key makeup artist for Shontelle Layne for C.A.T. Footwear by Shontelle Layne’s exclusive shoe line commercial shot in February 2012. He has had the opportunity to be the key makeup artist for celebrity hip hop Artist Lil’ Kim for her EPK Images featured on single covers “Keys to the City” and “If you love me”, also Images used on current “Return of the Queen tour” paraphernalia. He has also keyed makeup for the cover of Ocean Drive Puerto Rico Anniversary Issue ft. Jaslene Gonzales, Huf Magazine October Issue keyed makeup for feature story on Sheena Sakai.
Mr. Medina also has an extensive background in cosmetic retail. He held a 3rd Key position at M.AC. Cosmetics in Macy’s Herald Square. In a management team of seven; we were responsible for supervision and development of 50 plus artist. Accountable for meeting Daily, Weekly, Monthly, Annual sales goals for the artist, individual, and the three counters. Actively responsible for creating events, looks, theme days, and inspiring the artist. Herald Square was the number one door for M.A.C. internationally!
Mr. Medina has worked in cosmetic retail for the past seven years and have had the privilege of working for such brands as Benefit San Francisco, Sephora, and Victoria Secrets. He held such titles as Boutique Proprietor (Benefit), Beauty Consultant (Sephora), and Lead Makeup Artist (Victoria Secrets). As the Boutique Proprietor for Benefit I was the store manager accountable for staffing, training, scheduling, payroll, sales, maintenance of day to day for the entire boutique to assure that the boutique met the very high expectations. Mr. Medina has worked closely with several modeling agencies such as Wilhelmina, Major, Women, and several others, conducting makeup at test shoots for their models.
Mr. Medina also enjoys and has a great deal of bridal makeup experience! His experience in Fashion/Editorial work allows him to understand the needs of his bridal clients prepping them for their special day and a day of photos. Mr. Medina can be found can mostly be found working independently around NYC & NJC performing makeup applications for photo shoots and holding makeup classes.
To view the rest of my portfolio please visit my web site: www.derekmedinamua.com
Follow me on Instagram & Twitter: @derekmedinamua