Born in Finland, Reto began his fashion photography career in Madrid, has worked extensively in New York and Los Angeles.
His work is often characterized by somber sensuality with ambient urban night settings.
He targets a film-still style, which creates authenticity in his work. He understands fashion photography more as a way to capture fragments of ongoing time and reality, not only as trend-scouting.
In conclusion, Reto finds his clients from the progressive magazines, online companies, designers, and advertising clients.
see Retos photos: