Freelance Print Model
Event & Production Director at Lalydesigns.com
Yekaroma Card, Laly Designs Events & Production Director, was born in Hermosillo, the Capital of Sonora; Mexico. She attended Bachilleres College and CESUES University where she earned a Diploma in Communications and a B.A. Business Management with Emphasis in Tourism. In 2007 she relocated in Cabo San Lucas, Mexico where she started working as a Concierge at Hotel Villa la Estancia. It was there where she got introduced to international tourism, fashion photographers, respected dance choreographers, the entertainment business, her husband, a native of San Francisco, and the beginning of her career in fashion.
In April 2009, Yekaroma and her husband decided to move to the City of San Francisco. Coming from a small town she fell in love with the people, and the diversity of cultures San Francisco had to offer. In September 2010, she started working for Laly Designs CEO, Laura Moreno, as her personal assistant. Soon after joining Laly Designs, Yekaroma took over all Laly Designs fashion events and production. Her activities range from scouting and booking new talent, coordinating and styling models, hair and makeup, photographers, fashion shows, editorial and fashion photo shoots, and setting locations for Laly Designs events. She is currently pursuing a B.A. Fashion Merchandise.
Yekaroma is not only passionate about fashion but also has a deep love for dance and yoga practice; in her time off from work she takes ballet classes in three different studios in the City of San Francisco. This beautiful Art has taught her self-discipline and persistence. Besides, she also practices Bikram yoga in a daily basis. She describes her yoga class as a powerful tool of “self” reflection that has opened the doors to her own self-realization.
Thank you for stopping by!!!
- Laly Designs' Newport Beach- Yacht Photo Shoot. Featuring Shawnell O'Shea Swimwear Designer with Fashion Photographer Jojo Serina.
- Photo Shoot for Vogue Magazine - Featuring Victor Tung Couture, Earth's Ellements, Gabriella Martins and Laly Designs. Fashion Photographer - Fotografica Delfino.
-Vagrant Dandy & DCL Clothing Designers' Photo shoot with Laly Designs - Napa, CA.
- iCandy Eye Salon with Laly Designs - Fashion Photo Shoot - Pleasant Hill, California.
- E Entertainment Production Party Monsters:
- Participated on Carmen Elektra, 50 Cents and Little Jon TV show - Cabo San Lucas, Mexico.
- Tin Boutique Collection Runway - Sonora, Mexico
- LâOreal, Sebastian - Hair and Makeup Runway- Sonora, Mexico
- Shannel Events Fall/Winter Runway - Sonora Mexico
- Nina Boutique Collection Runway - Cabo San Lucas, Mexico
- National Hair Stylist Congress Runway - Sonora Mexico
- Pedro Contreras Clothing Collection Runway - Sonora, Mexico
- "Broken" a San Francisco Independent Film
Director: Ryan Kurt Whiting, MM#1277563