ABOUT

THE SALON

Verde is a commitment to beauty on the inside and out—recognizing the need to both live beautifully and care for the world around us. The past few years have been spent putting the finishing touches on a holistic approach to salon services that elevates style while decreasing its impact on the environment. You’ll find our passion for substance and style at work everyday both in and out of the salon.

As more and more companies talk about being green, you’ll find that it can mean different things to different people. At Verde Salon, we like to say it means “a world of difference” as our signature approach simultaneously protects our world and work environments. The space was constructed with painstaking attention to environmentally friendly details. Low or no-VOC (Volatile Organic Compounds) paints and finishes were used to drastically improve air quality and safety, especially for people with chemical sensitivities. Throughout the salon you’ll find recycled wallpapers, bamboo flooring, energy efficient lighting, EnergyStar appliances and continual use of recycled papers for print and advertising.

You’ll also notice our commitment to environmental responsibility—both on and off the shelves. To start, we use no-formaldehyde nail polishes because of its link to asthma attacks and it’s classification as a human carcinogen. We’ve also carefully selected hair and skin products that reflect our belief in organic ingredients with a purpose. The Davines Essential Hair Care line is a prime example of this. Not only are the ingredients 80% naturally derived organic but the packaging is completely biodegradable and reusable as food containers. Our Eminence skincare line even goes as far as collecting the empty containers from us to recycle back into production.

True to form, our care for the environment goes beyond the salon itself. As a part of our guest loyalty program, Verde Salon will be planting trees in the names of our VIP guests as well as offering cash incentives to employees purchasing hybrid or flex-fuel vehicles. Our message will also travel with you as your retail purchases leave in re-usable, organic cotton totes.

Beyond our commitment to the environment, our guests will receive the “green carpet treatment.” The Verde experience will be unlike any you’ve encountered from our personal coat check service and butlered hors d’oeuvres to our unsurpassed personal attention. It is our goal for you to leave relaxed, refreshed and revived. As an educational-driven salon, we reward our employees for continuing their education and offer ”scizzors-on” training on the latest products and techniques throughout the year. As you’ll discover, our products and providers are equally committed to evolution as well.

At the end of the day, we are in the beauty business and our primary focus will always be making you the most beautiful person you can be. We look forward to forever changing the way the world sees you, and you see the world.

THE VISION

Kevin Gatto, native Philadelphian is the Artistic Director and Co-Founder of Verde. With over eleven years of experience, Gatto has achieved such prestigious honors in the industry as being named a Network Educator for the New York based Bumble and Bumble product line (a position which kept him in direct contact with the trend setting stylists and educators there) and earning the honor of National Technical Specialist for Wella International in 2004. Gatto has also served as a Top Educator for Davines – traveling the world (Rome, Florence, Toronto and Amsterdam to name a few) in pursuit of the latest hair and beauty trends and bringing them back to his clients and those he trains. He is currently a senior member of the newly launched Creative Force color team for TIGI Colour -- training colorists throughout North America on the latest color techniques and trends.

Kevin's reputation as premier stylist and educator also extends too many of the nation's most fashionable salons. He has trained stylists at the Mark Garrison Salon in New York City, a premier Manhattan style destination frequented by Ashley Judd, Sandra Bullock and Matthew McConaughey. Gatto has also trained colorists at the new David Evangelista salon on trendy 5th Avenue in New York City.

Gatto graduated at the top of his class from the Rizzieri Institute, where he was one of only four students chosen to assist the Clairol Styling Team at the New York Fashion shows working backstage with Richard Dalton (former personal stylist to Princess Diana). His styling experience is enhanced by his business acumen, developed as a business and broadcast journalism major at Temple University.

Kevin often serves as a stylist and beauty expert on television makeover segments for such shows as Good Day Philadelphia, 10!, Ambush Makeover, CN8 Your Morning and Live with Regis and Kelly where he demonstrates his skills for dramatic before-and-afters and provides helpful makeover advice. Gatto is quickly becoming one of our regions’ preeminent stylist, colorist and beauty expert.

10! Show
CN8 Your Morning
Fox Philly - Morning Show
Regis & Kelly
Ambush Makeover
NBC10
CBS3 - Sunday Morning

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