XELA FASHION by Nora Sahraoui takes classic French style and the striking colors of India and adds dazzling rhinestones representing the influence of Morocco. Both the designer and Xela Fashions are a cocktail of life's experiences built on a foundation of French and Moroccan origins.

When designing for the XELA woman, each creation is made for her to be the star of evening. Her dress will lead to a memorable occasion for her and those lucky enough to be with her.

Whether you're European, American, Arab, African or Asian, in every corner of the world there is one common language: FASHION.

Spontaneous, curious, and passionate about everything that I do, I am forever open to the world's experiences. I seek to understand the differences of the cultures that I encounter and to grow from the experience. Like many, I am a woman of many layers and complexities. I live with my demons and I am a work in progress. I need for unrestricted freedom. I am often insecure but I continue to build confidence so I can face life's challenges and surprises. At times I find myself in a dark place filled with sadness. I use this place as a source of inspiration and replace the blackness of my despair with the brightness of an optimistic future. The optimism changes my sadness to joy and the desire to live each day as if it was my last. I am now free and able to take charge of my life and do what I want to do.

I am wholly French and wholly Moroccan. The influences of these contrasting cultures combine in me and are evident in my life and in Xela fashion. Morocco is a vibrant land with proud people, flavorful food, pulsating music and an abundantly rich culture. France is a land of haute couture fashion and an elegant and refined style. These counties are the fertile ground from which I discovered my love for fashion and are the spirit behind Xela Fashion.

Principal and Chief Designer, Nora Sahraoui

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