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The marketing of a freelance photographer...?
This is directed to those photographers who feel they qualify to add to this topic of marketing yourself, what works, what doesn't, books you've read, or ideas you have to share... With so many photogs out here pro and hobbiest, how do you set yourself appart? Dec 01 05 05:56 pm Link Book that would be useful is: Guerilla Marketing by Levinson. Me = Marketing Consultant for many small businesses. Dec 01 05 06:32 pm Link I recently had an escort girl phone me. She asked if I could take some pictures for her website, blah blah. Being a freelancer whose bread is dependent on photography gigs I fundamentally accepted the job. I decided to charge her mere $100 (the session took about 30 minutes, no artistic farting around) and I made sure she lets her fellow escort girls know about my services. They all loved the pictures and next thing I know, is my calendar is getting filled with appointments with hookers. At first I found it rather ironic - escort girls are paying me for my services - but then, because of low cost and high quality of my services I started getting the same girls back because they wanted to keep their website updated. Well, that's my $.02 and perhaps a little nudge for fellow photographers. There are many ways to make money at photography. I have no business plans, never read any books on marketing, yet I'm still here, alive and kicking. Mark Dec 01 05 06:40 pm Link lll wrote: Great book, BTW. I am also a Marketing Consultant. Dec 01 05 07:00 pm Link MarkMarek wrote: Just curious: Dec 01 05 07:03 pm Link Steinberg Photo wrote: I have my own studio and though I don't know which search engine or which other on line method she used to get the list of photographers in Edmonton, I know that it was my weird style which made her decide for me out of all the big crowd. I remember her first words when she called me (by the way for a mid age woman she was giggleing way too much: Dec 01 05 07:17 pm Link MarkMarek wrote: Steinberg Photo wrote: stable income? is that a pun? Dec 01 05 07:23 pm Link Mark just provided a wonderful example of a business rule a friend of mine loves: "It's better turn earn a fast nickel than a slow dime." Those fast nickels also told their nickel friends! Good job Mark! Dec 01 05 07:23 pm Link lll wrote: Aren`t there any that are photography business specific though? Dec 01 05 07:25 pm Link IF you have a limited budget and don't have a studio, what is the best way to get quick business? I know all the stuff about, direct mail and a person who gets it has to see it so many times before they respond... yellow pages: $$$ no promise on calls, gaurantee bill every month- So let's go on the assumption there are photogs on MM who just moved to a new location, don't know anyone, and only adv. on their vehicle.... may have a small web presence? What would you advise new photog or old photog to do, in cases like this? Dec 01 05 09:11 pm Link Anyone see the yellow book commercial? :-) Maybe it's just here in So CAL? Dec 01 05 09:41 pm Link if you are a freelance photographer my advice to you is to check local businesses in your area and see if they need advertising pieces ( i do design so it makes it easier since i can shoot the photos and create the ad or catalog) also look into magazines almost every city has atleast 1 local magazine that always needs photos gets you some tear sheets and some (no much) income if you work it right. GET BUSINESS CARDS make sure people are able to contact you if you meet some one who may needs your services its nothing worse than not having something to give them to remind them who you are. Dec 01 05 10:13 pm Link Good images, the ability to deliver on tight deadlines, reliability, fair pricing and a can-do attitude. Lots of return business and word of mouth. Eric Foltz Dec 01 05 11:30 pm Link As a board member of APA...Advertising Photographers of America...may I suggest you check out our site and attend a few of the seminars we offer on these subjects. Basically a decent web site and the balls to make cold calls...but remember if your hired, you better deliver. You only as good as your worst image. Dec 02 05 01:18 am Link |